Contextual Targeting Archives

Taking Action on Attention:
Volume I

We’ve seen firsthand how ad measurement and optimization capture attention that drives ROI. Download the white paper, Taking Action on Attention, to harness the power of attention and drive superior business results now.

April 10, 2023

Undercover Context: Driving consumer engagement through non-obvious contextual links

Contextual Targeting CTV & Video Featured Mobile & In-App Programmatic Research

Undercover Context: Driving consumer engagement through non-obvious contextual links

In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.

February 27, 2023

Brand Safety & Suitability Contextual Targeting CTV & Video Featured Mobile & In-App Research

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to...

January 10, 2023

How context impacts the back-to-school consumer shopping experience

Contextual Targeting Featured Research

How context impacts the back-to-school consumer shopping experience

The back-to-school season is a lucrative time for retail. According to Mintel, Brits spend £1.2 billion sending kids back to school and M&S says it is the third biggest shopping event of the year – eclipsed only by Christmas and...

August 26, 2022

The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver

Contextual Targeting Featured Research

The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver

Privacy policies are evolving — and so are targeting strategies. Data privacy is experiencing a major evolution. Cookies are on their way out, Apple device IDs are soon-to-be no more — and these are just a few of the impending...

August 26, 2022

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Contextual Targeting Research

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

The human eye doesn’t lie. Contextual relevance is one of the industry’s hottest topics, and it’s clear why. In a digital landscape that seems like a revolving door for content, context can be the key to driving awareness for your...

July 3, 2022

Contextual Targeting

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

The currency of data is evolving in the digital advertising world. With the looming deprecation of third-party cookies and Apple’s impending removal of device IDs, it’s becoming even more apparent that deterministic, user-level targeting will decrease considerably. That’s why contextual...

May 17, 2022

Renault improves KPIs with IAS Context Control

Case Studies Contextual Targeting

Renault improves KPIs with IAS Context Control

As an Auto advertiser, Renault, is always looking to boost awareness and conversions on their website. After learning more about the precise capabilities of IAS Context Control, Renault expressed interest in IAS’s cookieless solutions to their agency, OMD Turkey. OMD...

March 31, 2022

Dentsu is Future-Proofing for a Cookieless World

Case Studies Contextual Targeting

Dentsu is Future-Proofing for a Cookieless World

Explore our latest case study and learn how Dentsu and IAS helped a major fashion retailer in the UK to plan for the cookieless world. As a fully performance-focused brand, all of the campaigns needed to drive sales/ROI and focused...

February 16, 2022

Case Studies Contextual Targeting

Raising brand awareness with contextual targeting

With the impending deprecation of cookies, Xaxis proactively explores potential alternatives to audience targeting like contextual targeting. Xaxis is a media outcomes company that helps advertisers develop, plan against, and optimize to digital success metrics that map much more closely...

December 2, 2021

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Category: Contextual Targeting

Taking Action on Attention:
Volume I

Undercover Context: Driving consumer engagement through non-obvious contextual links

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

How context impacts the back-to-school consumer shopping experience

The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

Renault improves KPIs with IAS Context Control

Dentsu is Future-Proofing for a Cookieless World

Raising brand awareness with contextual targeting

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Category: Contextual Targeting

ACCESS THE STUDY NOW.

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Access the guide now.​

Access the research now.​

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DOWNLOAD CONTENT

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Access the case study now.

Access the guide now.

Access the research now.