Contextual Targeting Archives

Raising brand awareness with contextual targeting

With the impending deprecation of cookies, Xaxis proactively explores potential alternatives to audience targeting like contextual targeting. Xaxis is a media outcomes company that helps advertisers develop, plan against, and optimize to digital success metrics that map much more closely...

December 2, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Viewability

Brand risk improvements in the UK indicate the return of confidence

The H1 2021 IAS Media Quality Report, based on trillions of data events analysed each month worldwide, provides transparency into the performance and quality of UK digital media and advertising placements in the first half of 2021, alongside worldwide comparisons....

October 21, 2021

Driving Demand for an International School

Case Studies Contextual Targeting

Driving Demand for an International School

An advertiser and long-time partner for Matterkind has a niche education product – international schools. Their business strategy is to drive enrollment by targeting international workers & ex-pats to sign-up for Open Houses. Due to the COVID-19 pandemic, they had...

September 30, 2021

IAS Context Control Case Study with Bench Media

Case Studies Contextual Targeting

IAS Context Control Case Study with Bench Media

Bench ran a head-to-head test with IAS and a major DSP’s audience targeting segments across three of their clients across three different industries with the goal of understanding which solution would be able to deliver cost-efficient yet scalable results.

September 30, 2021

The Context Effect, research on contextual targeting

Contextual Targeting Research

The Context Effect, research on contextual targeting

Faced with increasing privacy regulations and eventual cookie deprecation, industry eyes are looking toward contextual targeting. IAS research has demonstrated that when asked, consumers actually prefer contextually relevant ads. But what role does contextual matching play in the advertising experience…...

September 16, 2021

The DMEXCO Wave – Great Ideas Flood 2021’s Virtual Installment

Contextual Targeting Insights

The DMEXCO Wave – Great Ideas Flood 2021’s Virtual Installment

September has been a big month for comebacks: ABBA, an elongated Summer, and of course, DMEXCO! DMEXCO hasn’t really had a year off, but with it being shifted online since last year, 2021 made way for a smooth and sleek...

September 10, 2021

Contextual Targeting Featured Open Web Research

Holiday Shopping Habits Unwrapped

How do consumers prefer to shop during the holidays? Each year consumers turn to their devices more and more for their shopping needs, and the holiday season is no exception. From retailers to e-commerce sites and even social platforms, brands...

September 2, 2021

Delivering contextually relevant ads in a post-lockdown, privacy-first landscape

Contextual Targeting

Delivering contextually relevant ads in a post-lockdown, privacy-first landscape

This article was originally published on WARC and authored by Nick Welch, Programmatic Director Northern Europe, IAS. Step four of lockdown easing is here and consumers wanting to take advantage of the additional freedoms will have no time for irrelevant...

August 3, 2021

Brand Safety & Suitability Contextual Targeting Featured Insights Research

Brand sentiment analysis: Why positivity alone is no longer enough

This article is written by our EMEA MD, Nick Morley and was originally published in Marketing Tech News. Have you been using tailored, brand-specific optimisation that detects the true context and sentiment of a page to precisely and accurately classify...

March 10, 2021

Addressing targeting in the cookieless world

Contextual Targeting Open Web Webinars & Videos

Addressing targeting in the cookieless world

Cookies formulate our web identity determining what content is displayed to each individual. Up to now, third-party cookies have been the linchpins of audience addressability: gathering the data required to dynamically optimise creative, frequency capping, and retargeting. After more than...

March 4, 2021

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Category: Contextual Targeting

Raising brand awareness with contextual targeting

Brand risk improvements in the UK indicate the return of confidence

Driving Demand for an International School

IAS Context Control Case Study with Bench Media

The Context Effect, research on contextual targeting

The DMEXCO Wave – Great Ideas Flood 2021’s Virtual Installment

Holiday Shopping Habits Unwrapped

Delivering contextually relevant ads in a post-lockdown, privacy-first landscape

Brand sentiment analysis: Why positivity alone is no longer enough

Addressing targeting in the cookieless world

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