An advertiser and long-time partner for Matterkind has a niche education product – international schools. Their business strategy is to drive enrollment by targeting international workers & ex-pats to sign-up for Open Houses.
Due to the COVID-19 pandemic, they had to shift their focus to purely digital activation, including bringing their Open Houses to a virtual environment. Matterkind was tasked to drive awareness & quality traffic to these Virtual Open Houses.
With IAS Context Control Targeting, Matterkind was able to target contextually relevant content without the use of 3rd party cookies. This helped increase the advertiser’s awareness and consideration through:
- Accurate classification at scale of content
- Deeper classification of content through sentiment and emotion detection
- Back to School – Elementary and High School and Starting a Family Audience Proxy Segments
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