Resources Archives

Social Performance Without Compromise

Why real-time suitability is becoming a driver of performance Social media moves at pace. It reflects culture in real time: breaking news, creator content, audience sentiment, and emerging trends all appearing within a single feed. For advertisers, this speed creates...

February 27, 2026

Ad Fraud Articles Brand Safety & Suitability CTV & Video Digital Audio Efficiency & Optimisation Insights Insights Open Web Programmatic Social Platforms

Signals of Safety: Brand Integrity in an AI-Driven World

When everything can be generated, trust matters more than ever A product image that looks real but not quite right.A headline that sounds convincing until you pause and read it again. Most people recognise that moment of hesitation. And often,...

February 25, 2026

Brand Safety & Suitability Featured Research Social Platforms Trends

How Industry Experts Are Tackling Challenges in Social Media and Digital Video

As advertising budgets continue to shift towards social media and digital video, marketers are following where attention, culture and consumer decisions now live. But as spend enters these environments, control increasingly shifts to algorithms and fast-moving content ecosystems — making...

January 29, 2026

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Featured Guides Insights Open Web Resources Social Platforms

Go for Gold: Protect Your Brand and Maximise Winter Games Impact

Strengthen brand protection across the Open Web, Social Media and CTV The 2026 Winter Olympics are fast approaching. For brands, this flagship global event presents a rare opportunity to capture audience attention at scale across streaming, social and digital platforms....

January 23, 2026

Brand Safety & Suitability Brand Safety & Suitability Case Studies Case Studies Contextual Targeting Efficiency & Optimisation Insights Publisher Viewability

Unlocking the impact of quality inventory with IAS & Ogury

Discover the relationship between performance, context, and Quality AttentionTM Ogury is a global adtech company that delivers Personified Advertising solutions grounded in privacy to brands, agencies and publishers by focusing on targeting personas, not people. Ogury aimed to get insights/deepest...

May 21, 2025

Media Quality Reports Research Research

MEDIA QUALITY REPORT: 19TH EDITION

The digital landscape continues to evolve at a rapid rate, offering marketers endless opportunities for innovation. But in an era where change is the only constant, it’s critical for marketers to know if their campaigns are keeping up with the...

May 22, 2024

Insights

Track your brand’s carbon footprint with measurement from Good-Loop and IAS

Reduce the environmental impact of your ad campaigns with seamless, end-to-end carbon emission tracking IAS has teamed up with Good-Loop, a purpose-led ad platform, to offer advertisers the opportunity to measure the carbon emissions generated by their digital ad campaigns....

May 16, 2023

Featured Media Quality Reports

Media Quality Report: 18th Edition

The annual MQR is the gold standard that gives marketers, publishers, and platforms across the globe actionable metrics to make informed marketing decisions. Download the report today to utilise IAS’s market-leading global benchmarks to help you drive business results.

May 11, 2023

IAS Partners with Lumen Research to Further Bolster Attention Measurement

Featured Insights

IAS Partners with Lumen Research to Further Bolster Attention Measurement

Integral Ad Science has been on the forefront of defining and advancing the concept of Attention in digital advertising. Based on extensive advertiser campaign data and groundbreaking AI, IAS has already built a first-of-its-kind Attention model, which found that Attention is...

May 1, 2023

Ad Fraud CTV & Video Insights Viewability

Validate your media quality on Netflix

It’s here: Experience industry-leading transparency on Netflix. As previously announced, IAS is among the first media quality partners to measure Viewability and Invalid Traffic (IVT) on Netflix, available now. Through IAS’s global solution for Netflix, advertisers can validate the quality...

April 12, 2023

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Category: Resources

Social Performance Without Compromise

Signals of Safety: Brand Integrity in an AI-Driven World

How Industry Experts Are Tackling Challenges in Social Media and Digital Video

Go for Gold: Protect Your Brand and Maximise Winter Games Impact

Unlocking the impact of quality inventory with IAS & Ogury

MEDIA QUALITY REPORT: 19TH EDITION

Track your brand’s carbon footprint with measurement from Good-Loop and IAS

Media Quality Report: 18th Edition

IAS Partners with Lumen Research to Further Bolster Attention Measurement

Validate your media quality on Netflix

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