Ad Fraud - IAS Ad Science

Ad Fraud Brand Safety & Suitability Featured Insights Media Quality Reports Viewability

Navigating Media Quality – Trends from H2 2020

We have just released our latest IAS Media Quality Report, highlighting digital media insights from across 15 major digital markets. Consumers and the advertising industry at large, have shifted their focus toward digital in 2020 and media quality took centre...

April 1, 2021

Ad Fraud Brand Safety & Suitability Insights Viewability

Grow Your Digital Career with IAS Academy

The constant pace of digital advertising and evolving consumer demands continue to make the digital advertising landscape more complex and bring new challenges for those in the ecosystem. While navigating this dynamic yet complex landscape, it is critical that marketers...

March 23, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Efficiency & Optimisation Insights Mobile & In-App Programmatic Publisher Research Viewability

Industry Pulse 2021: The Most Unexpected Predictions

Last year, a global pandemic took the world by surprise and led to massive changes in all aspects of life. Together, we adapted to a turbulent year and have arrived in 2021 with both uncertainty and hope. In December 2021,...

February 22, 2021

Ad Fraud Brand Safety & Suitability Webinars & Videos

Quick Bytes Video: Artificial Intelligence use in advertising

Watch IAS's Quick Bytes video explaining the latest innovation in digital ad verification and our first video tackles AI and Machine Learning.

January 20, 2021

Ad Fraud Insights

It takes a bot to catch a bot

This article was originally published in CityAM Alongside its early challenges and uncertainty around digital ad spend, 2020 has been a big year for digital advertising as the pandemic forced businesses and consumers moved online. City A.M. spoke with...

January 19, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Efficiency & Optimisation Insights Programmatic Proprietary Platforms

Looking ahead: Top digital advertising trends in 2021

While many have long anticipated the end of 2020, we would be remiss not to discuss the top digital advertising trends we witnessed during an unforgettable year. Don’t worry—we’re looking ahead, too. Last month, we released our annual Industry Pulse...

January 18, 2021

IAS now offers viewability and invalid traffic measurement across Pinterest

Ad Fraud Proprietary Platforms Viewability

IAS now offers viewability and invalid traffic measurement across Pinterest

With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic reporting for mobile in-app campaigns.

August 19, 2020

Ad Fraud Brand Safety & Suitability Case Studies Topics Viewability

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...

June 4, 2020

Ad Fraud

Types of Ad Fraud

Digital ad fraud prevents the proper delivery of ads to the intended audience, in the intended place. It can lead to wasted advertiser spend and damaged reputations for publishers. But what are the types of fraud out there? Look no...

May 11, 2020

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Category: Ad Fraud

Navigating Media Quality – Trends from H2 2020

Grow Your Digital Career with IAS Academy

Industry Pulse 2021: The Most Unexpected Predictions

Quick Bytes Video: Artificial Intelligence use in advertising

It takes a bot to catch a bot

Looking ahead: Top digital advertising trends in 2021

IAS now offers viewability and invalid traffic measurement across Pinterest

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

Types of Ad Fraud

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