Ad Fraud Archives

IAS brings media quality to Netflix

Viewability and Invalid Traffic verification on the upcoming Netflix advertising platform Netflix and IAS are joining forces to provide industry-leading global transparency to Netflix’s upcoming ad-supported platform. With this integration, IAS will be among the first to measure Viewability and...

October 13, 2022

IAS & Anzu bring media quality to in-game advertising

Ad Fraud Featured Programmatic Viewability

IAS & Anzu bring media quality to in-game advertising

Gaming has emerged as a crucial format to reach engaged consumers. In fact, consumer spend for mobile gaming is projected to reach $136 billion worldwide this year alone, proving that the gaming audience is invested and shouldn’t be overlooked. But...

August 26, 2022

Introducing Industry-Leading Media Quality for Pandora

Ad Fraud Brand Safety & Suitability

Introducing Industry-Leading Media Quality for Pandora

Access greater transparency on the impact of your audio campaigns The way consumers listen to audio is evolving. They’re flocking to digital audio streaming services — and industry experts have taken note, with 78% agreeing that ad-supported audio streaming will continue to...

July 19, 2022

Ad Fraud Editor’s picks Quick tips Trends

Quick Bytes Video: Ad Fraud

Watch the Quick Bytes video here and discover how IAS’s leading ad fraud detection and prevention protects premium publishers from ad fraud and saves the ad spend from being wasted.

November 29, 2021

Ad Fraud

Quick Bytes Video: Ad Fraud

Our latest Quick Bytes videos have arrived! At IAS, we are always looking at ways to not only enhance technologies for our customers, but also widen the understanding of the latest developments in digital advertising. To help you stay up...

November 29, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Viewability

Brand risk improvements in the UK indicate the return of confidence

The H1 2021 IAS Media Quality Report, based on trillions of data events analysed each month worldwide, provides transparency into the performance and quality of UK digital media and advertising placements in the first half of 2021, alongside worldwide comparisons....

October 21, 2021

Ad Fraud Brand Safety & Suitability Featured Insights Media Quality Reports Viewability

Navigating Media Quality – Trends from H2 2020

We have just released our latest IAS Media Quality Report, highlighting digital media insights from across 15 major digital markets. Consumers and the advertising industry at large, have shifted their focus toward digital in 2020 and media quality took centre...

April 1, 2021

Ad Fraud Brand Safety & Suitability Insights Viewability

Grow Your Digital Career with IAS Academy

The constant pace of digital advertising and evolving consumer demands continue to make the digital advertising landscape more complex and bring new challenges for those in the ecosystem. While navigating this dynamic yet complex landscape, it is critical that marketers...

March 23, 2021

Industry Pulse 2021: The Most Unexpected Predictions

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Efficiency & Optimisation Insights Mobile & In-App Programmatic Publisher Research Viewability

Industry Pulse 2021: The Most Unexpected Predictions

Last year, a global pandemic took the world by surprise and led to massive changes in all aspects of life. Together, we adapted to a turbulent year and have arrived in 2021 with both uncertainty and hope. In December 2021,...

February 22, 2021

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Category: Ad Fraud

IAS brings media quality to Netflix

IAS & Anzu bring media quality to in-game advertising

Introducing Industry-Leading Media Quality for Pandora

Quick Bytes Video: Ad Fraud

Quick Bytes Video: Ad Fraud

Brand risk improvements in the UK indicate the return of confidence

Navigating Media Quality – Trends from H2 2020

Grow Your Digital Career with IAS Academy

Industry Pulse 2021: The Most Unexpected Predictions

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