Bots: a short guide
When most people think of ad fraud, they think of bots. Click below to get your short guide to bots and bot traffic. Want to learn more about the different types of ad fraud? Download the full guide.
Category: Ad Fraud
Transparency in digital: a Q&A on ad fraud
In our recent webinar, “Transparency in digital: how did your campaigns stack up?” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions about ad fraud.
Ad fraud glossary
We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. From ad injection to traffic sourcing, here's your glossary of key ad fraud terms.
How does fraudulent traffic occur?
Ad fraud is the deliberate activity that prevents the proper delivery of ads to the right people at the right time, in the right place. Most often, ad fraud refers to certain kinds of traffic, not to publishers or ad tech partners that are a part of the supply chain. So, how does this traffic happen?
A short guide to mobile fraud
As mobile continues to grow in consumer usage - and as advertising follows - fraud techniques will become more tailored and pervasive. Learn about the types of mobile fraud and what makes it particularly challenging in this guide.
Ad fraud deep dive: what is the true impact of digital ad fraud?
Integral Ad Science's ad fraud and security expert Grzegorz Miaskiewicz explains everything you need to know about ad fraud – the economics behind it, its many elusive forms, and the impact it’s had on our industry.
Inside the IAS FraudLab: analysing malware
Integral Ad Science Malware Analyst David Wells gives an account of the fight against ad fraud from the front lines. Get an inside look at how bots work and how security analysts discover threats against advertisers.
Ad fraud: A short guide
We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. We’re here to make this complex topic easy to understand and address.
Methbot? More Like Mehbot.
Jason Shaw, Director of Data Science, Head of the IAS FraudLab Earlier this week, news broke of “Methbot,” a supposed new large-scale online advertising fraud operation. According to the announcement, Methbot generates non-human traffic primarily affecting video advertising, and snatches...