What exactly counts as fraud?
We all know ad fraud is a problem, but it’s not always clear what exactly counts as fraud. Here's a snapshot to help illustrate.
UK | Warc: A call for collaboration: setting the standards for global ad quality
With programmatic ad spend expected to reach £2.5bn in 2016, factors such as brand safety, ad fraud, and viewability are ongoing concerns for the digital advertising industry.
The bot papers: Avireen
David Wells, Senior Malware Analyst at Integral Ad Science, goes into specific technical detail of not only what Avireen does, but how it carries out ad fraud.
The bot papers: Poweliks
David Wells, Senior Malware Analyst at Integral Ad Science, breaks down the Poweliks botnet, giving readers a deeper sense of how bots work in the specific context of ad fraud.
