Category: Ad Fraud

Integral Ad Science's ad fraud and security expert Grzegorz Miaskiewicz explains everything you need to know about ad fraud – the economics behind it, its many elusive forms, and the impact it’s had on our industry.

Jason Shaw, Director of Data Science, Head of the IAS FraudLab Earlier this week, news broke of “Methbot,” a supposed new large-scale online advertising fraud operation. According to the announcement, Methbot generates non-human traffic primarily affecting video advertising, and snatches...

We all know ad fraud is a problem, but it’s not always clear what exactly counts as fraud. Here's a snapshot to help illustrate.