The IAB and Ernst & Young estimate that $4.6 billion is lost due to ad fraud / non human traffic annually in the US. This is only one estimate, there are numerous estimates, with some reaching over 10 billion. However, most of these figures are somewhat down to guesswork, due to the ever changing nature of ad fraud. Ad fraud is an arms race that is constantly evolving with improved levels of sophistication and new bots networks popping up daily.
The Integral Ad Science (IAS) H1 2017 UK Media Quality Report highlights brand safety, ad fraud, and viewability trends for both UK desktop and video advertising, and additionally now includes global mobile web and in-app advertising data.
When supposed losses of up to $5 million a day were bandied about the digital advertising industry, it’s safe to say that almost everyone sat up and listened. And maybe the threat of a large financial hit, such as Methbot,...
In our recent webinar, “Transparency in digital: how did your campaigns stack up?” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions about ad fraud.
Ad fraud is the deliberate activity that prevents the proper delivery of ads to the right people at the right time, in the right place. Most often, ad fraud refers to certain kinds of traffic, not to publishers or ad tech partners that are a part of the supply chain. So, how does this traffic happen?
As mobile continues to grow in consumer usage - and as advertising follows - fraud techniques will become more tailored and pervasive. Learn about the types of mobile fraud and what makes it particularly challenging in this guide.
Integral Ad Science's ad fraud and security expert Grzegorz Miaskiewicz explains everything you need to know about ad fraud – the economics behind it, its many elusive forms, and the impact it’s had on our industry.