Channels Archives

Cutting Through the AI Slop: IAS Brings Low-Quality GenAI Avoidance to Video Platforms

Cutting Through the AI Slop: IAS Brings Low-Quality GenAI Avoidance to Video Platforms

Controlling where your brand appears is becoming increasingly complex in the AI-era of media. The proliferation of digital video content continues expanding alongside the availability of new AI tools for generating content more rapidly than ever, making proactive control over...

October 1, 2026

Papyrus: Inside a Mobile Scheme Built to Fake Clicks, Scrolls, and Attention

Ad Fraud Featured Mobile & In-App Threat Lab

Papyrus: Inside a Mobile Scheme Built to Fake Clicks, Scrolls, and Attention

Executive Summary IAS Threat Lab has identified a new mobile ad fraud scheme, Papyrus, involving a cluster of novel-reading applications that monetise users’ reading sessions by running hidden browser activity in the background. While users believe they are simply reading...

August 26, 2026

Brand Safety & Suitability Contextual Targeting Efficiency & Optimisation Featured Guides Open Web

Plan Earlier. Perform Better. Your 2026 Holiday Guide.

Turn holiday planning into performance worth celebrating. Get the insights you need to plan earlier, maximise media quality, and deliver stronger business outcomes. The holiday season is not one self-contained package with a bow on top — it is a...

July 20, 2026

Understanding World Cup Ad Traffic Trends: Spotting the Nuance in Summer Baselines

Ad Fraud Articles Open Web Research

Understanding World Cup Ad Traffic Trends: Spotting the Nuance in Summer Baselines

Key Takeaway: As the World Cup heads into the final matches, new IAS media quality data highlights an interesting nuance for digital advertisers. While raw metrics show that invalid traffic (IVT) and Made for Advertising (MFA) rates actually decreased after kickoff,...

July 13, 2026

Brand Safety & Suitability CTV & Video Efficiency & Optimisation Social Platforms

IAS Beyond Amsterdam: Event Recap

The IAS Beyond Amsterdam brought together 35 senior industry leaders from brands, agencies, publishers, and ad-tech partners. The interactive sessions unpacked how the digital landscape is shifting, with a particular focus on the Dutch market, the evolving role of AI....

June 12, 2026

The future of CTV will be defined by what we can trust

CTV & Video

The future of CTV will be defined by what we can trust

This article was originally published in MediaLeader here. CTV is a powerful channel but there is a question about how its growth will be sustained. Clearer visibility into supply and more reliable performance insight will help, according to Integral Ad...

June 3, 2026

Contextual Targeting Open Web

Targeting for Performance at IAS

Contextual targeting built for smarter reach and stronger results When was the last time you reviewed a campaign report that looked strong on paper—high reach, efficient CPMs, and well-defined audience segments—yet underdelivered where it mattered most? For years, marketers have...

March 4, 2026

Brand Safety & Suitability Insights Social Platforms

IAS’s Evolving Partnership with X

IAS’s AI-driven measurement and optimisation solutions help brands achieve stronger performance in an increasingly complex digital media landscape. For more than six years, IAS has partnered with X to support advertisers investing on the platform. Below is an overview of...

March 2, 2026

Brand Safety & Suitability Case Studies Featured Insights Research Social Platforms

Social Performance Without Compromise

Why real-time suitability is becoming a driver of performance Social media moves at pace. It reflects culture in real time: breaking news, creator content, audience sentiment, and emerging trends all appearing within a single feed. For advertisers, this speed creates...

February 27, 2026

Inside Genisys: The 25-Million-Device Fraud Network Built with AI

Featured Mobile & In-App Threat Lab

Inside Genisys: The 25-Million-Device Fraud Network Built with AI

The IAS Threat Lab previously uncovered Arcade, a mobile ad fraud scheme in which apps generated hidden in-app browser activity to load websites in the background, converting mobile activity into web traffic without user awareness. Following this discovery, continued monitoring...

February 26, 2026

Ad Fraud Articles Brand Safety & Suitability Digital Audio Efficiency & Optimisation Insights Open Web Programmatic Social Platforms

Signals of Safety: Brand Integrity in an AI-Driven World

When everything can be generated, trust matters more than ever A product image that looks real but not quite right.A headline that sounds convincing until you pause and read it again. Most people recognise that moment of hesitation. And often,...

February 25, 2026

Brand Safety & Suitability Featured Research Social Platforms Trends

How Industry Experts Are Tackling Challenges in Social Media and Digital Video

As advertising budgets continue to shift towards social media and digital video, marketers are following where attention, culture and consumer decisions now live. But as spend enters these environments, control increasingly shifts to algorithms and fast-moving content ecosystems — making...

January 29, 2026

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Channels

Cutting Through the AI Slop: IAS Brings Low-Quality GenAI Avoidance to Video Platforms

Papyrus: Inside a Mobile Scheme Built to Fake Clicks, Scrolls, and Attention

Plan Earlier. Perform Better. Your 2026 Holiday Guide.

Understanding World Cup Ad Traffic Trends: Spotting the Nuance in Summer Baselines

IAS Beyond Amsterdam: Event Recap

The future of CTV will be defined by what we can trust

Targeting for Performance at IAS

IAS’s Evolving Partnership with X

Social Performance Without Compromise

Inside Genisys: The 25-Million-Device Fraud Network Built with AI

Signals of Safety: Brand Integrity in an AI-Driven World

How Industry Experts Are Tackling Challenges in Social Media and Digital Video

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