Integral Ad Science Verification now available for Twitter video inventory
Integral Ad Science Verification now available for Twitter video inventory
Transparent, efficient, and universal: making the case for open sourcing software
With mobile expected to account for nearly 80% of digital ad spend by 2020, achieving industry scale for independent media quality measurement on in-app inventory is a top priority in digital advertising. Integral Ad Science set out to understand the...
Moving open source SDK forward: IAB to assume governance of industry initiative
In December 2016, we announced our decision to open-source our in-app viewability measurement solution. We’re excited to announce that the IAB will be governing this initiative going forward.
Everything you wanted to know about fake news
In just the last few weeks, we’ve seen an intense focus on “fake news” and what it means to the advertising community. And with that scrutiny comes a lot of questions. Here are some answers.
CMSWire: How to Engage Customers in a New, Mixed-Reality World
MR has the potential to replace all screens. Like scenes out of “Minority Report,” it’s not too much of a stretch to envision a world where we can conjure up content and engage with it using gestures.
Can programmatic and high quality media co-exist?
Programmatic media is often touted as the fastest growing phenomenon in the global advertising industry. A recent IAB UK report found that UK digital ad spend grew 16.4% in 2015 to over £8.6bn, with the share traded programmatically rising from...
How to optimise your video ads for viewability
Video is red hot these days, and for good reason: nothing sways a consumer better than the combination of sight, sound, and motion. So, how can you optimize your video campaigns for viewability?
An interview with Lada Durica, Lead Digital Analyst at Bauer Media
Bauer Media explains its viewability strategy and how our partnership helped them achieve its revenue goals and grow the business.
How to meet advertiser viewability demands
Publishers are well placed to provide not only high quality advertising environments, but also meet advertiser calls for viewable inventory as we move closer to trading on viewability.
