Topics Archives

The EMEA Challenge: Navigating Brand Suitability Across Languages and Markets

Overall, media quality improved in 2025, according to Integral Ad Science’s (IAS) 21st Edition Media Quality Report (MQR). EMEA recorded the highest brand suitability fail rate of any region—1.5X the U.S. baseline (indexed at 1.0). Spain stood out at 2.5X...

August 26, 2026

Papyrus: Inside a Mobile Scheme Built to Fake Clicks, Scrolls, and Attention

Ad Fraud Featured Mobile & In-App Threat Lab

Papyrus: Inside a Mobile Scheme Built to Fake Clicks, Scrolls, and Attention

Executive Summary IAS Threat Lab has identified a new mobile ad fraud scheme, Papyrus, involving a cluster of novel-reading applications that monetise users’ reading sessions by running hidden browser activity in the background. While users believe they are simply reading...

August 26, 2026

Brand Safety & Suitability Contextual Targeting Efficiency & Optimisation Featured Guides Open Web

Plan Earlier. Perform Better. Your 2026 Holiday Guide.

Turn holiday planning into performance worth celebrating. Get the insights you need to plan earlier, maximise media quality, and deliver stronger business outcomes. The holiday season is not one self-contained package with a bow on top — it is a...

July 20, 2026

Understanding World Cup Ad Traffic Trends: Spotting the Nuance in Summer Baselines

Ad Fraud Articles Open Web Research

Understanding World Cup Ad Traffic Trends: Spotting the Nuance in Summer Baselines

Key Takeaway: As the World Cup heads into the final matches, new IAS media quality data highlights an interesting nuance for digital advertisers. While raw metrics show that invalid traffic (IVT) and Made for Advertising (MFA) rates actually decreased after kickoff,...

July 13, 2026

Brand Safety & Suitability CTV & Video Efficiency & Optimisation Social Platforms

IAS Beyond Amsterdam: Event Recap

The IAS Beyond Amsterdam brought together 35 senior industry leaders from brands, agencies, publishers, and ad-tech partners. The interactive sessions unpacked how the digital landscape is shifting, with a particular focus on the Dutch market, the evolving role of AI....

June 12, 2026

Brand Safety & Suitability

Expanding Transparency: IAS Brings Brand Safety and Suitability Measurement to YouTube Audio Ads Campaigns

Are you certain your audio ads are running alongside content that reflects your brand? As digital audio consumption reaches new heights, this question has become a central focus for global advertisers seeking to maintain their brand equity across all media...

June 11, 2026

Your guide to capturing high-intent consumers throughout the full summer season.

Contextual Targeting Guides

Your guide to capturing high-intent consumers throughout the full summer season.

Summer brings more than just longer days—it brings a massive surge in consumer activity and seasonal planning that begins well before the first heatwave hits. In fact, one study found that nearly half of all UK consumers expect to travel...

May 19, 2026

A Syllabus for Success: Winning the 2026 Back-to-School Market

Contextual Targeting Guides

A Syllabus for Success: Winning the 2026 Back-to-School Market

A performance playbook for navigating the shifting 2026 back-to-school timeline and maximising acquisition across the full consumer journey. When millions of pounds are spent on the back-to-school season, the opportunity for brands is massive. But with a shopping window that...

May 15, 2026

Contextual Targeting Open Web

Targeting for Performance at IAS

Contextual targeting built for smarter reach and stronger results When was the last time you reviewed a campaign report that looked strong on paper—high reach, efficient CPMs, and well-defined audience segments—yet underdelivered where it mattered most? For years, marketers have...

March 4, 2026

Brand Safety & Suitability Insights Social Platforms

IAS’s Evolving Partnership with X

IAS’s AI-driven measurement and optimisation solutions help brands achieve stronger performance in an increasingly complex digital media landscape. For more than six years, IAS has partnered with X to support advertisers investing on the platform. Below is an overview of...

March 2, 2026

Brand Safety & Suitability Case Studies Featured Insights Research Social Platforms

Social Performance Without Compromise

Why real-time suitability is becoming a driver of performance Social media moves at pace. It reflects culture in real time: breaking news, creator content, audience sentiment, and emerging trends all appearing within a single feed. For advertisers, this speed creates...

February 27, 2026

Ad Fraud Articles Brand Safety & Suitability Digital Audio Efficiency & Optimisation Insights Open Web Programmatic Social Platforms

Signals of Safety: Brand Integrity in an AI-Driven World

When everything can be generated, trust matters more than ever A product image that looks real but not quite right.A headline that sounds convincing until you pause and read it again. Most people recognise that moment of hesitation. And often,...

February 25, 2026

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Topics

The EMEA Challenge: Navigating Brand Suitability Across Languages and Markets

Papyrus: Inside a Mobile Scheme Built to Fake Clicks, Scrolls, and Attention

Plan Earlier. Perform Better. Your 2026 Holiday Guide.

Understanding World Cup Ad Traffic Trends: Spotting the Nuance in Summer Baselines

IAS Beyond Amsterdam: Event Recap

Expanding Transparency: IAS Brings Brand Safety and Suitability Measurement to YouTube Audio Ads Campaigns

Your guide to capturing high-intent consumers throughout the full summer season.

A Syllabus for Success: Winning the 2026 Back-to-School Market

Targeting for Performance at IAS

IAS’s Evolving Partnership with X

Social Performance Without Compromise

Signals of Safety: Brand Integrity in an AI-Driven World

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