Topics Archives

Targeting for Performance at IAS

Contextual targeting built for smarter reach and stronger results When was the last time you reviewed a campaign report that looked strong on paper—high reach, efficient CPMs, and well-defined audience segments—yet underdelivered where it mattered most? For years, marketers have...

March 4, 2026

Brand Safety & Suitability Insights Social Platforms

IAS’s Evolving Partnership with X

IAS’s AI-driven measurement and optimisation solutions help brands achieve stronger performance in an increasingly complex digital media landscape. For more than six years, IAS has partnered with X to support advertisers investing on the platform. Below is an overview of...

March 2, 2026

Brand Safety & Suitability Case Studies Featured Insights Research Social Platforms

Social Performance Without Compromise

Why real-time suitability is becoming a driver of performance Social media moves at pace. It reflects culture in real time: breaking news, creator content, audience sentiment, and emerging trends all appearing within a single feed. For advertisers, this speed creates...

February 27, 2026

Ad Fraud Articles Brand Safety & Suitability CTV & Video Digital Audio Efficiency & Optimisation Insights Insights Open Web Programmatic Social Platforms

Signals of Safety: Brand Integrity in an AI-Driven World

When everything can be generated, trust matters more than ever A product image that looks real but not quite right.A headline that sounds convincing until you pause and read it again. Most people recognise that moment of hesitation. And often,...

February 25, 2026

Ad Fraud Brand Safety & Suitability Insights Viewability

Why Your Strategy is Only As Strong As Your Media Quality

Many advertisers still take for granted that any digital impression has value if it can be counted, priced and optimised. But in today’s 2026 landscape, marked by fraud, low-quality AI-generated content and complex media environments this assumption no longer holds...

February 17, 2026

Brand Safety & Suitability Featured Research Social Platforms Trends

How Industry Experts Are Tackling Challenges in Social Media and Digital Video

As advertising budgets continue to shift towards social media and digital video, marketers are following where attention, culture and consumer decisions now live. But as spend enters these environments, control increasingly shifts to algorithms and fast-moving content ecosystems — making...

January 29, 2026

Automating Supply Path Optimisation with IAS Total Visibility

Efficiency & Optimisation Featured

Automating Supply Path Optimisation with IAS Total Visibility

Increase working media spend, achieve a 33% uplift in conversion rate, and save time with automated optimisation across leading DSPs with no manual oversight required. The programmatic ecosystem is increasingly complex. Multiple DSPs, SSPs and publisher relationships make it difficult...

January 29, 2026

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Featured Guides Insights Open Web Resources Social Platforms

Go for Gold: Protect Your Brand and Maximise Winter Games Impact

Strengthen brand protection across the Open Web, Social Media and CTV The 2026 Winter Olympics are fast approaching. For brands, this flagship global event presents a rare opportunity to capture audience attention at scale across streaming, social and digital platforms....

January 23, 2026

Brand Safety & Suitability Brand Safety & Suitability Case Studies Case Studies Contextual Targeting Efficiency & Optimisation Insights Publisher Viewability

Unlocking the impact of quality inventory with IAS & Ogury

Discover the relationship between performance, context, and Quality AttentionTM Ogury is a global adtech company that delivers Personified Advertising solutions grounded in privacy to brands, agencies and publishers by focusing on targeting personas, not people. Ogury aimed to get insights/deepest...

May 21, 2025

Brand Safety & Suitability Featured

Brand Safety and Suitability Measurement for YouTube

Video content is rapidly increasing, blurring the lines between what is and isn't suitable for your brand. Gain control of your brand message amid the content boom with IAS's industry-leading brand safety and suitability measurement for YouTube.

May 3, 2023

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Category: Topics

Targeting for Performance at IAS

IAS’s Evolving Partnership with X

Social Performance Without Compromise

Signals of Safety: Brand Integrity in an AI-Driven World

Why Your Strategy is Only As Strong As Your Media Quality

How Industry Experts Are Tackling Challenges in Social Media and Digital Video

Automating Supply Path Optimisation with IAS Total Visibility

Go for Gold: Protect Your Brand and Maximise Winter Games Impact

Unlocking the impact of quality inventory with IAS & Ogury

Brand Safety and Suitability Measurement for YouTube

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