A brand safety system is all about preventing these kinds of things from happening.
In December 2016, we announced our decision to open-source our in-app viewability measurement solution. We’re excited to announce that the IAB will be governing this initiative going forward.
Jason Shaw, Director of Data Science, Head of the IAS FraudLab Earlier this week, news broke of “Methbot,” a supposed new large-scale online advertising fraud operation. According to the announcement, Methbot generates non-human traffic primarily affecting video advertising, and snatches...
When you look at the evolution of digital advertising, it makes sense that viewability has become a leading metric and top concern for marketers. The goal of delivering the right message, at the right time, to the right customer has...
In just the last few weeks, we’ve seen an intense focus on “fake news” and what it means to the advertising community. And with that scrutiny comes a lot of questions. Here are some answers.
Our CEO, Scott Knoll, discusses viewability, measurement, and more on AdExchanger Talks, a podcast focused on data-driven marketing.
With programmatic ad spend expected to reach £2.5bn in 2016, factors such as brand safety, ad fraud, and viewability are ongoing concerns for the digital advertising industry.