Topics Archives

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

The human eye doesn’t lie. Contextual relevance is one of the industry’s hottest topics, and it’s clear why. In a digital landscape that seems like a revolving door for content, context can be the key to driving awareness for your...

July 4, 2022

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Efficiency & Optimisation Efficiency & Optimisation Featured Featured Insights Insights Programmatic Programmatic

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...

June 27, 2022

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Brand Safety & Suitability Featured Research

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content – in fact, experts flag it as the most concerning of all media quality threats. So...

June 7, 2022

Quick Bytes: Quality Path Optimization for Programmatic Transparency

Efficiency & Optimisation Efficiency & Optimisation Featured Featured Programmatic Programmatic

Quick Bytes: Quality Path Optimization for Programmatic Transparency

A quick guide to optimizing your programmatic strategy Advertisers are pushing for greater transparency into their programmatic buys and want to ensure that they are getting quality inventory from their ad spend. Widening access to programmatic has caused the same...

June 1, 2022

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

Contextual Targeting Contextual Targeting

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

The currency of data is evolving in the digital advertising world. With the looming deprecation of third-party cookies and Apple’s impending removal of device IDs, it’s becoming even more apparent that deterministic, user-level targeting will decrease considerably. That’s why contextual...

May 17, 2022

Brand Safety & Suitability

Navigating brand safety and suitability during geopolitical conflict

Russia’s war on Ukraine is challenging for all businesses. The crisis is forcing brands to think long and hard about where is and isn’t acceptable for their ads to show up. Advertisers are worried about appearing next to distressing information,...

March 29, 2022

Brand Safety & Suitability Proprietary Platforms Research Uncategorised

Social Media Ad Receptivity in the UK

With the unparalleled reach and universal adoption of social media, it’s no surprise that social ad spend is projected to reach £8.95 billion in the UK alone by 2023. Media budgets are flowing to social platforms, so how can advertisers...

February 3, 2022

Brand Safety & Suitability

Essential guide: Brand Safety and Suitability

The future of media quality goes beyond binary brand safety techniques. While most brands agree on what constitutes unsafe content, the ideal advertising environment is likely to be unique to a given brand. That’s where brand suitability comes in. But...

December 9, 2021

Case Studies Contextual Targeting

Raising brand awareness with contextual targeting

With the impending deprecation of cookies, Xaxis proactively explores potential alternatives to audience targeting like contextual targeting. Xaxis is a media outcomes company that helps advertisers develop, plan against, and optimize to digital success metrics that map much more closely...

December 2, 2021

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Category: Topics

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Quick Bytes: Quality Path Optimization for Programmatic Transparency

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

Navigating brand safety and suitability during geopolitical conflict

Social Media Ad Receptivity in the UK

Essential guide: Brand Safety and Suitability

Raising brand awareness with contextual targeting

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