Viewability: a short guide
When as much as 50% of digital ads are not viewable, it’s no surprise that viewability has become a top concern in digital advertising.
Viewability glossary
Viewability is the ability for a digital ad to be seen by an actual consumer. To be considered viewable, an ad must meet the minimum guidelines set by the industry, and illegal bot traffic and other forms of ad fraud...
Brand safety: content, context, and the news cycle
Our CMO, Maria Pousa, talks about brand safety, the news cycle, and what advertisers can do to protect themselves with The Drum at Cannes.
What’s the biggest roadblock to transacting on viewability?
We asked attendees of our recent webinar, Make it count: practical tips to improve your viewability to weigh in on the roadblocks to transacting on viewability.
How to respond to 2017’s brand safety emergency
Our EMEA MD, Nick Morley and our Director Italy, Elisa Lupo joined the 'How to respond to 2017's brand safety emergency' panel at the Festival of Media in Rome on May 8th.
Trust, transparency, and the battleground for ad quality
Thalamus interviewed Nick Morley, our Managing Director, EMEA for a Q&A on trust, transparency, and the battleground for ad quality & verification.
Make it count: practical tips to improve your viewability
People are consuming more and more content online, but up to 50% of digital ads are not viewable. That’s a big problem for both buyers and sellers. What can you do to save your digital, and your bottom line? In...
Now’s not the time to brush ad fraud under the carpet
When supposed losses of up to $5 million a day were bandied about the digital advertising industry, it’s safe to say that almost everyone sat up and listened. And maybe the threat of a large financial hit, such as Methbot,...
Bots: a short guide
When most people think of ad fraud, they think of bots. Click below to get your short guide to bots and bot traffic. Want to learn more about the different types of ad fraud? Download the full guide.
