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Increase working media spend, achieve a 33% uplift in conversion rate, and save time with automated optimisation across leading DSPs with no manual oversight required.
The programmatic ecosystem is increasingly complex. Multiple DSPs, SSPs and publisher relationships make it difficult for advertisers to understand where budgets are spent and how to optimise them efficiently. While Supply Path Optimisation (SPO) aims to address this, many solutions still rely on manual processes and disconnected data.
IAS Total Visibility is the industry’s first end-to-end automated SPO solution, enabling advertisers to make smarter, faster media buying decisions while improving efficiency, performance and quality.
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Full Transparency, Smarter Optimisation
Total Visibility unifies post-bid transparency and pre-bid optimisation in a single workflow. Advertisers gain granular visibility into spend enabling rapid identification and exclusion of underperforming supply paths without switching platforms or waiting for reports.
This transparency directly improves quality spend : the share of investment dedicated to viewable, brand-safe impressions free from invalid traffic. Digitas increased its quality spend rate from 88% to 97% in just one month after activating Total Visibility.
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Automated Supply Path Insights
New automated insights surface weekly exclusion recommendations for low-value domains and apps, powered by IAS’s proprietary algorithm. These recommendations can be applied in just a few clicks, enabling continuous optimisation across campaigns using Quality Sync.
Advertisers can:
• Increase working media spend at scale
• Improve efficiency and media quality continuously
• Save time with a simple, unified workflow
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Dynamic Performance Profiles (DPP)
Dynamic Performance Profiles is an advanced contextual targeting feature that automatically identifies and targets the environments driving the strongest performance.
Segments refresh weekly, replacing low-performing contexts with higher-performing ones to ensure ongoing optimisation without manual effort.
In testing, global agency Kinesso achieved a 33% increase in conversion rate and a 14% reduction in cost per conversion for a telecommunications client using DPP.
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The Future of SPO Starts Here
IAS Total Visibility delivers transparent, automated and outcome-driven programmatic optimisation helping advertisers make every media pound work harder.
