A Syllabus for Success: Winning the 2026 Back-to-School Market

A performance playbook for navigating the shifting 2026 back-to-school timeline and maximising acquisition across the full consumer journey.

When millions of pounds are spent on the back-to-school season, the opportunity for brands is massive. But with a shopping window that now starts in May, the challenge is ensuring your investment reaches consumers at the right moment.

We’ve developed “A Syllabus for Success: Winning the 2026 Back-to-School Market” to provide the data-driven insights needed to capture attention from the first research phase to the final checkout.

Inside the guide, you’ll find:

• The Early Bird Advantage: How leveraging IAS Context Control Targeting can drive a 20% higher rate of impressions alongside relevant content during peak sales.
• Winning the Procrastination Peak: Tactics to capture the 31% surge in late-season, “eleventh-hour” volume.
• AET Precision: Maintaining buyer connection even when they move away from obvious school content.

The 2026 back-to-school season looks more like a marathon than a sprint. Ensure your campaigns are built to capitalise on every moment. Download the guide today