Explore our latest case study and learn how Dentsu and IAS helped a major fashion retailer in the UK to plan for the cookieless world.
As a fully performance-focused brand, all of the campaigns needed to drive sales/ROI and focused on bottom of the funnel tactics.
Ahead of the depreciation of cookies, Dentsu was looking to find ways to deliver ROI for the advertiser without the use of 3rd party data. They want to know if contextual targeting can be a viable alternative.
Download our latest case study and learn how contextual targeting can drive performance.