As an Auto advertiser, Renault, is always looking to boost awareness and conversions on their website. After learning more about the precise capabilities of IAS Context Control, Renault expressed interest in IAS’s cookieless solutions to their agency, OMD Turkey.
OMD Turkey drives innovation through constantly exploring new solutions for their clients such as Renault. In this case, OMD Turkey was challenged to drive awareness, quality traffic, and new users to Renault’s website, without the use of third-party audience targeting, all during the busy automotive period of Q4.
Read the case study to explore how IAS Context Control helped Renault to drive campaign efficiency.