Understanding the different levels of risk associated with brand safety can be tricky. This snapshot breaks down the difference between low, medium and high risk.
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Overall, media quality improved in 2025, according to Integral Ad Science’s (IAS) 21st Edition Media Quality Report (MQR). EMEA recorded the highest brand suitability fail rate of any region—1.5X the U.S. baseline (indexed at 1.0). Spain stood out at 2.5X...
Turn holiday planning into performance worth celebrating. Get the insights you need to plan earlier, maximise media quality, and deliver stronger business outcomes. The holiday season is not one self-contained package with a bow on top — it is a...
The IAS Beyond Amsterdam brought together 35 senior industry leaders from brands, agencies, publishers, and ad-tech partners. The interactive sessions unpacked how the digital landscape is shifting, with a particular focus on the Dutch market, the evolving role of AI....