Brand safety & suitability

Control the contextual
adjacencies of your ads

Brand safety & suitability

Control the contextual
adjacencies of your ads

Download Brand Safety & Suitability Toolkit

The Internet is home to many different types of content — educational, inspiring, entertaining to name a few. But not every web page should deliver your message. With the rise of fake news and brand safety issues making headlines, it’s more important than ever to ensure your advertising appears alongside content that is right for your brand. We’re here to not only protect your brand equity and spend from unnecessary risk, but we are also giving you greater control around the context in which your message appears.

Coverage

Desktop and mobile

Web and in-app

Display and video

Trusted

Our measurement and blocking technologies are used by the world’s largest brands. That means your ads won’t serve on pages that we’ve identified as unsafe based on your risk thresholds. And you have the data to prove it.

Verification

We know that protecting your brand is paramount. If a web page doesn’t meet all of your specific parameters, your ad won’t serve. We group risk into eight different categories and support 40 languages. Additional specifications are available for geo-compliance, keywords, and custom site lists.

Optimization

For your programmatic buys, we’ve developed predictive targeting segments accessible in all major demand-side platforms.

Our approach to brand safety

We dynamically score individual pages so you know exactly what type of content will appear with your advertising. Whether it’s adult content, alcohol, gambling, hate speech, illegal downloads, illegal drugs, offensive language, or violence, we’ll work closely with you to set brand safety thresholds for each campaign, and save you from wasted impressions. We can also create custom keyword lists for additional protection.