Open Web Archives

Programmatic Guide: Driving efficiency with verification

UK programmatic display ad spending will reach £7.90 billion in 2021, up 16.4% from 2020 to account for 93.6% of total display ad spending according to emarketer. It’s no surprise the demand for greater transparency and highly viewable, bot-free and...

August 4, 2021

Case Studies Open Web

Case study: How dentsu drive efficiency

One of dentsu’s major advertiser clients was leveraging IAS Context Control Avoidance for brand suitability post-bid. While the solution was working well and keeping their brand protected, dentsu and the advertiser wanted to reduce their block rates and increase efficiencies in...

June 28, 2021

Insights Media Quality Reports Open Web

Programmatic media quality trends

Transparency and trust are not new topics of conversation in the world of programmatic advertising. However, over the last 12-18 months, we have seen these issues return to the fore as transparency across the media supply chain has become even...

April 29, 2021

Efficiency & Optimisation Open Web

Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic

In the next video of the Quick Bytes series, we help you stay up to date by bringing you a quick guide to a recent development in digital advertising concerning transparency in programmatic buying, Supply Path Optimization. The dynamics of...

April 6, 2021

Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic

Open Web Webinars & Videos

Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic

In this Quick Bytes video, we guide you through a recent development in digital advertising concerning programmatic buying, Supply Path Optimization

April 6, 2021

Addressing targeting in the cookieless world

Contextual Targeting Open Web Webinars & Videos

Addressing targeting in the cookieless world

Cookies formulate our web identity determining what content is displayed to each individual. Up to now, third-party cookies have been the linchpins of audience addressability: gathering the data required to dynamically optimise creative, frequency capping, and retargeting. After more than...

March 4, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Efficiency & Optimisation Insights Mobile & In-App Open Web Publisher Resources Viewability

Industry Pulse 2021: The Most Unexpected Predictions

Last year, a global pandemic took the world by surprise and led to massive changes in all aspects of life. Together, we adapted to a turbulent year and have arrived in 2021 with both uncertainty and hope. In December 2021,...

February 22, 2021

Brand Safety & Suitability Contextual Targeting Featured Open Web Webinars & Videos

IAS Webinar: Addressing Targeting in the Cookieless World

Third-party cookies are about to crumble as a result of growing data privacy regulations, and its demise through 2021 will remain top of mind for every marketer. The IAS Industry Pulse Report, which surveyed digital advertising experts, found that for...

February 19, 2021

Brand Safety & Suitability Contextual Targeting CTV & Video Insights Open Web

RESET 2021 Wrap-up: Shaping the Future of Digital Advertising

On 29th January 2021, IAS was proud to support RESET, an industry first event in joint collaboration between the Advertising Association, ISBA, and the IPA. With a notable line-up of speakers from across the industry covering a wide range of...

February 10, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Efficiency & Optimisation Insights Open Web Social Platforms

Looking ahead: Top digital advertising trends in 2021

While many have long anticipated the end of 2020, we would be remiss not to discuss the top digital advertising trends we witnessed during an unforgettable year. Don’t worry—we’re looking ahead, too. Last month, we released our annual Industry Pulse...

January 18, 2021

IAS acquires Amino to unleash programmatic transparency

Efficiency & Optimisation Featured Insights Open Web

IAS acquires Amino to unleash programmatic transparency

IAS is pleased to announce the acquisition of Amino Payments, a leading provider of programmatic advertising transparency. In April 2020, IAS released an industry-first solution with Amino to provide full programmatic supply path transparency and assure efficient quality media transactions....

January 14, 2021

CTV & Video Efficiency & Optimisation Featured Insights Open Web Publisher Social Platforms Webinars & Videos

Faces Behind The Tech

A video series, Faces Behind The Tech, explains ad verification technoloy and innovation at IAS. Covering topics from CTV, and programmatic, to YouTube.

December 10, 2020

1 2 3 4 5

Open Web

Programmatic Guide: Driving efficiency with verification

Case study: How dentsu drive efficiency

Programmatic media quality trends

Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic

Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic

Addressing targeting in the cookieless world

Industry Pulse 2021: The Most Unexpected Predictions

IAS Webinar: Addressing Targeting in the Cookieless World

RESET 2021 Wrap-up: Shaping the Future of Digital Advertising

Looking ahead: Top digital advertising trends in 2021

IAS acquires Amino to unleash programmatic transparency

Faces Behind The Tech

Access the content now.

Access the guide now.

Access the research now.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Open Web

Access the content now.​

Access the guide now.​

Access the research now.​

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Access the content now.

Access the guide now.

Access the research now.