UK programmatic display ad spending will reach £7.90 billion in 2021, up 16.4% from 2020 to account for 93.6% of total display ad spending according to emarketer. It’s no surprise the demand for greater transparency and highly viewable, bot-free and brand-safe impressions within the programmatic ecosystem is at an all-time high.
In our IAS Programmatic Guide, we are addressing the key challenges and opportunities to help you drive better programmatic performance. We’ve even outlined a 3-step checklist for programmatic success:
- How to use verification data to better inform programmatic performance
- How to apply brand suitability to drive engagement efficiently
- What steps to take to gain greater transparency into the supply path
Download the guide to learn how to drive programmatic efficiency