IAS is pleased to announce the acquisition of Amino Payments, a leading provider of programmatic advertising transparency. In April 2020, IAS released an industry-first solution with Amino to provide full programmatic supply path transparency and assure efficient quality media transactions. Given the success and adoption of Total Visibility, we are excited to welcome Amino into the IAS family.
In the United States alone, 2021 programmatic ad spending is expected to reach $79.61 billion as advertisers plan to allocate 54% of their budgets to programmatic buys. However, our annual Industry Pulse Report revealed “Programmatic Transparency” as one of the top media challenges digital experts are expecting to face in 2021.
We’ve heard you loud and clear. This acquisition furthers IAS’s commitment to deliver the most comprehensive set of programmatic transparency solutions for marketers. We are thrilled to blend our two specialised product suites to deepen our programmatic expertise and give advertisers the clear-cut control to unlock campaign performance.
We look forward to sharing what’s next!
In the meantime, Total Visibility is available and ready to activate now. Gain radical transparency into your programmatic buys so you never waste a cent.
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