One of dentsu’s major advertiser clients was leveraging IAS Context Control Avoidance for brand suitability post-bid. While the solution was working well and keeping their brand protected, dentsu and the advertiser wanted to reduce their block rates and increase efficiencies in their campaigns.
Explore the findings and learn:
- How to maximise programmatic efficiencies with brand suitability to drive brand engagement
- How to keep the cost down and avoid paying additional ad serving fees
- How to drive performance with contextual avoidance
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