Optimise towards the most efficient and high-quality paths in-flight with IAS’s Total Visibility. Now you can access insight into the quality, supply path, and cost of programmatic ads in near real-time, all in one place.
With IAS’s Quality Path Optimization (QPO) solution, you can finally visualise the true financial impact of media quality directly within the IAS Signal reporting platform, giving you access to deeper insight into your supply paths. With Total Visibility, you can:
– Verify media quality against IAS’s standard Brand Safety, IVT, and Viewability metrics
– Quantify media cost and understand the financial impact of blocked ads and the cost of quality inventory all in one place
– Optimise media efficiency to unlock premium performance at efficient pricing
– Gain global coverage across desktop and mobile environments for display and video placements
– Access greater insights with all of your programmatic data and key metrics in one platform
To get started, download the one sheet and check out our case study to see how you can shift your focus to cost-effectiveness for high-quality inventory with Total Visibility.