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Ad Fraud Brand Safety & Suitability Featured Insights Media Quality Reports Viewability

Navigating Media Quality – Trends from H2 2020

We have just released our latest IAS Media Quality Report, highlighting digital media insights from across 15 major digital markets. Consumers and the advertising industry at large, have shifted their focus toward digital in 2020 and media quality took centre...

April 1, 2021

Ad Fraud Brand Safety & Suitability Insights Viewability

Grow Your Digital Career with IAS Academy

The constant pace of digital advertising and evolving consumer demands continue to make the digital advertising landscape more complex and bring new challenges for those in the ecosystem. While navigating this dynamic yet complex landscape, it is critical that marketers...

March 23, 2021

Brand Safety & Suitability Contextual Targeting Featured Insights Research

Brand sentiment analysis: Why positivity alone is no longer enough

This article is written by our EMEA MD, Nick Morley and was originally published in Marketing Tech News. Have you been using tailored, brand-specific optimisation that detects the true context and sentiment of a page to precisely and accurately...

March 10, 2021

OTT vs CTV vs Satellite TV vs Streaming: What’s the Difference (with examples)

CTV & Video Featured Insights

OTT vs CTV vs Satellite TV vs Streaming: What’s the Difference (with examples)

A foolproof roadmap with examples to see whether you’re streaming through a CTV device Consumers on couches are spending more time than ever binge-watching streaming content on Connected TV (CTV) devices, but have you ever tried explaining that to them?...

March 3, 2021

2020 Holiday Shopping: Consumer Predictions vs. Reality

Insights Research

2020 Holiday Shopping: Consumer Predictions vs. Reality

Last September, IAS asked European consumers about their shopping and advertising preferences during the upcoming holiday season. We wanted to gauge what eCommerce may look like during a time where in-person shopping saw major disruptions. As the holidays end and...

March 1, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Efficiency & Optimisation Insights Mobile & In-App Programmatic Publisher Research Viewability

Industry Pulse 2021: The Most Unexpected Predictions

Last year, a global pandemic took the world by surprise and led to massive changes in all aspects of life. Together, we adapted to a turbulent year and have arrived in 2021 with both uncertainty and hope. In December 2021,...

February 22, 2021

The At-Home Audience: What the Future Holds for CTV – Webinar Recording

CTV & Video Featured Insights Research Webinars & Videos

The At-Home Audience: What the Future Holds for CTV – Webinar Recording

It’s no secret that Connected-TV (CTV) adoption has skyrocketed in recent years. But what are the most preferred devices and platforms? And what are consumers’ preferences when it comes to paying for subscription services? On 16th February 2021, IAS joined...

February 18, 2021

Staying Connected with CTV – Streaming Wars UK

CTV & Video Insights Research Resources

Staying Connected with CTV – Streaming Wars UK

Over the last year, we’re all guilty of binge watching our favourite TV shows. Stay-at-home orders have got us couching on the sofa, flicking through recommendations and hitting play like never before! Connected TV (CTV) devices are in more UK...

February 17, 2021

Brand Safety & Suitability Contextual Targeting CTV & Video Insights Programmatic

RESET 2021 Wrap-up: Shaping the Future of Digital Advertising

On 29th January 2021, IAS was proud to support RESET, an industry first event in joint collaboration between the Advertising Association, ISBA, and the IPA. With a notable line-up of speakers from across the industry covering a wide range of...

February 10, 2021

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Category: Insights

Navigating Media Quality – Trends from H2 2020

Grow Your Digital Career with IAS Academy

Brand sentiment analysis: Why positivity alone is no longer enough

OTT vs CTV vs Satellite TV vs Streaming: What’s the Difference (with examples)

2020 Holiday Shopping: Consumer Predictions vs. Reality

Industry Pulse 2021: The Most Unexpected Predictions

The At-Home Audience: What the Future Holds for CTV – Webinar Recording

Staying Connected with CTV – Streaming Wars UK

RESET 2021 Wrap-up: Shaping the Future of Digital Advertising

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