Category: Insights

After two years being firmly in the off position, the Nordic region’s largest MarTech event is back, with Nextm kicking off on April 6th! This year’s “bluewashing” edition focuses on one main problematic observation; young people all over the world...

It’s no secret that media quality metrics are a common standard in IAS’s reporting – and for good reason. As a media quality company, these benchmarks are the key to understanding what drives consumers, ultimately impacting their purchasing decisions. Powered...

In the latest episode of “IAS Masters of Media” series, we sat down with Csaba Szabo, our new EMEA Managing Director to discuss his 2022 focus, and some of the best business advice that he has received in the past....

In a fragmented landscape where efficiency matters more than ever, how can partnerships make transparency a reality for programmatic buyers? Hot off the heels from the DMEXCO event in early September (see our wrap-up here), IAB Europe boasted a week...

Learn how Ogury is the first company to be OMID verified globally by IAS

It’s been a transformative 18 months around the world. From work, travel and exercise, through to shopping, socialising and celebrations, Covid-19 has had an impact on all aspects of our daily lives. ​​ IAS surveyed UK consumers to understand how...

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