IAS unifies media quality and eye tracking with machine learning to deliver proven results
Capture attention that drives business results. The IAS Quality Attention measurement product is a powerful tool designed to capture higher attention to drive campaign performance and deliver proven results. With Quality Attention, global advertisers can increase return on investment, drive brand consideration, and boost conversions across campaigns.
Powered by IAS’s advanced machine learning technology and Lumen’s eye-tracking data, Quality Attention provides research-backed attention measurement that informs media strategies to help brands navigate through media clutter to seamlessly understand how media visibility, the ad environment, and user interaction impact campaign performance.
With Quality Attention, marketers can:
- Reduce waste: Measure the impact of your ads and adjust media spend to improve performance across the marketing funnel
- Boost awareness: Amplify your messaging with higher quality placements
- Drive consideration: Understand where to show your ads to improve brand affinity
- Increase Conversions: Act on low performing campaigns, media partners, placements, domains, and more to improve attention scores and drive conversion events
Crack the code on the connection between attention and campaign performance. Download the one sheet now and reach out to an IAS representative to take action on attention today.