How marketers can drive superior results on the programmatic supply path
Programmatic is dominating the ad buying space. With benefits like targeting, scaling, and operational efficiencies, it’s no wonder why programmatic appeals to the marketing masses. But despite its features, programmatic ad buying is complicated. It poses significant challenges for marketers, like opaque, complex, and cost inefficient supply paths. And unfortunately, traditional supply path optimization (SPO) products leave marketers with wasted ad spend and a lack of transparency into the quality of impressions being served.
Without transparency into the cost and quality of programmatic ads, marketers are at risk of wasting valuable ad spend on low quality media that doesn’t drive results.
IAS’s latest white paper, Quest for Quality, deep dives into Quality Path Optimization (QPO) to help marketers overcome programmatic buying challenges so they can truly understand the tools they need to drive ROI and performance on the programmatic supply path.
In this white paper, you’ll learn:
- Why making supply path decisions on cost alone is hurting brands
- How to identify inefficiencies along the supply path while taking impression quality and transparency into account
- How IAS’s Total Visibility™ is helping marketers across the globe improve campaign performance and ROI
Don’t compromise the quality of your impressions. Only IAS shows marketers the true financial impact of media quality on the supply path. Download the white paper, Quest for Quality, now to access these insights and more.