Safeguard and scale your media on Facebook and Instagram
IAS launched its new Brand Safety and Suitability Measurement with Meta to provide advertisers with campaign insights across Facebook and Instagram Feed and Reels, as part of Total Media Quality for Meta. With Brand Safety and Suitability Measurement for Meta now available across Meta platforms, you can have confidence that your media is appearing next to content aligned to your brand values and goals.
With Brand Safety and Suitability Measurement for Meta, you get:
- AI-driven classification: IAS measures adjacent posts to your campaign using our Multimedia Technology to provide unique insight into video content. It does this through frame-by-frame analysis of images, audio, and text to provide the most accurate measurement at scale.
- Trust and transparency: Our analysis is aligned to the Global Alliance for Responsible Media (GARM) framework, giving you third-party validation with trusted and transparent industry metrics.
- Third-party validation: With IAS’s third-party validation, you can better understand how your Meta Inventory Filters are performing for your campaign goals and optimize as needed.