Social Platforms Archives

Highlights from our brand safety summit

This summer, we gathered together digital advertising professionals on the forefront of the brand safety debate for a closed door summit. Check out some highlights from our panel discussion to learn how major brands, agencies, and publishers are tackling the...

September 19, 2018

Case study: Improve your social viewability

Case Studies Mobile & In-App Social Platforms Viewability

Case study: Improve your social viewability

Learn how a major CPG turned to IAS to to increase its understanding of media quality and to gain greater transparency into its campaigns on social media.

March 28, 2018

Ad Fraud Brand Safety & Suitability Channels Open Web Social Platforms

Ask a social buyer: iProspect

We sat down with Brittany Richter, VP Head of Social Media at iProspect, to get some insight into how social is bought and sold, the metrics that matter, and where transparency is helping to foster growth.

March 22, 2018

Brand Safety & Suitability Channels Social Platforms Topics

Brand safety in a social world

Brand safety is a problem on social platforms. How can third party brand safety partners add transparency to walled gardens.

January 17, 2018

Social Platforms Viewability

3 Trends: What’s in store for digital advertising in 2018

Viewability, transparency, and collaboration top IAS' list of major trends for digital advertising in 2018.

January 2, 2018

The evolution of social media advertising

Channels Social Platforms

The evolution of social media advertising

In the beginning, there was the banner but today's digital advertising ecosystem has changed with the rise of social media platforms. Learn how marketers can close the loop on digital campaigns by embracing the power of social and third-party verification.

December 19, 2017

How to optimize your ads inside walled gardens

Channels Social Platforms Topics Viewability

How to optimize your ads inside walled gardens

Breaking down walls means better optimization The buyer journey has gone mobile, and marketers have taken notice. Self-educating consumers are using their mobile devices to engage with brands on social platforms and provide real-time feedback. Actively collaborating on these platforms,...

November 30, 2017

Advertising on social: it’s all relative

Channels CTV & Video Mobile & In-App Resources Social Platforms Topics Viewability

Advertising on social: it’s all relative

Social media is defined as “websites and applications that enable users to create and share content to participate in social networking.” It’s a pretty general definition, but that’s because it has to be. The concept of social media rapidly evolves...

July 25, 2017

Brand Safety & Suitability Insights Mobile & In-App Open Web Social Platforms

Trust, transparency, and the battleground for ad quality

Thalamus interviewed Nick Morley, our Managing Director, EMEA for a Q&A on trust, transparency, and the battleground for ad quality & verification.

June 7, 2017

Insights Mobile & In-App Social Platforms Viewability

Ensuring viewability across emerging channels

What is the current state of viewability in these emerging channels, and how can the industry develop effective consistent standards across the board?

May 15, 2017

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Category: Social Platforms

Highlights from our brand safety summit

Case study: Improve your social viewability

Ask a social buyer: iProspect

Brand safety in a social world

3 Trends: What’s in store for digital advertising in 2018

The evolution of social media advertising

How to optimize your ads inside walled gardens

Advertising on social: it’s all relative

Trust, transparency, and the battleground for ad quality

Ensuring viewability across emerging channels

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