Bringing greater brand safety controls to Facebook video
IAS teamed up with Facebook to release a first-of-its-kind brand safety and suitability solution for Facebook in-stream videos.
Creatives made for social drive better performance
A major logistics company partnered with IAS to discover the performance gap between made-for-social creatives and television-port video creatives.
Social Cheat Sheet
Our Social Cheat Sheet has the key objectives you should be incorporating into your digital strategy, as well as a simple plan-of-action to scale your social ROI.
Ubisoft Canada increases social ROI using IAS’s data driven insights
It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify, Which target audiences are...
PSA, MediaCom, IAS and YouTube pledge for brand safety
Learn how IAS worked with YouTube on the development of brand safety and suitability measurement technology to help marketers and IAS clients protect their advertising investments.
Industry Pulse: A look ahead at 2019
Digital advertising is a change driven business. Learn how 900 professionals from all corners of the industry view the challenges they faced in 2018 and the opportunities on the horizon for 2019.
Highlights from our brand safety summit
This summer, we gathered together digital advertising professionals on the forefront of the brand safety debate for a closed door summit. Check out some highlights from our panel discussion to learn how major brands, agencies, and publishers are tackling the...
Case study: Improve your social viewability
Learn how a major CPG turned to IAS to to increase its understanding of media quality and to gain greater transparency into its campaigns on social media.
Ask a social buyer: iProspect
We sat down with Brittany Richter, VP Head of Social Media at iProspect, to get some insight into how social is bought and sold, the metrics that matter, and where transparency is helping to foster growth.
Brand safety in a social world
Brand safety is a problem on social platforms. How can third party brand safety partners add transparency to walled gardens.
