As consumers turn to technology in this unprecedented time, media quality takes center stage. According to eMarketer, consumers are spending an extra hour per day on digital media compared to 2019. In other words, consumer attention is likely to remain...

Today, IAS is proud to announce the rebrand of our MRC accredited metric “Qualified Ads” to “Quality Impressions™”. While navigating the digital advertising landscape, it is critical to understand the value of your investment to maximize impact. Our Quality Impressions™...