WHITE PAPER: Building an Unbreakable Brand
In our latest white paper, IAS guides marketers through the safety and suitability strategies that are proven to protect brands, improve ROAS, and increase efficiencies.
IAS Announces Updates to Integration with Google for Automated Campaign Management in Campaign Management 360
With the risk of human error and programmatic glitches, it's critical for marketers to find a time-saving solution that allows for flexibility throughout each campaign. How can marketers drive efficiencies without sacrificing control?
IAS Earns TAG “Certified For Transparency” Seal
At Integral Ad Science (IAS), trust and transparency are the foundations of our business. That’s why we’re excited to share that IAS has earned the “Certified for Transparency” seal from TAG (Trustworthy Accountability Group).
IAS Total Media Quality Now Includes Brand Safety and Suitability Measurement for Google Video Partners
IAS is bringing marketers the first-ever third party Brand Safety and Suitability measurement to Google Video Partners (GVP), with Total Media Quality measurement and GVP's extensive audience reach.
IAS Measurement Across YouTube and Google Video Partners (GVP) Inventory
At IAS, our mission is to be the global benchmark for trust and transparency in digital media quality. We deliver the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. Over the...
IAS & Anzu Launch First-To-Market In-Game Measurement Solution
IAS is bringing its industry-leading Viewability and Invalid Traffic measurement in a first-to-market partnership with Anzu to complex 3D environments.
Industry-Leading Viewability and Invalid Traffic Verification on Facebook and Instagram Reels
Get enhanced transparency into your media buys on Meta Understand your mark on the internet’s most influential platforms. Starting today, you can gain granular transparency into your media buys on Meta platforms with Viewability and Invalid Traffic (IVT) reporting on...
Introducing the Industry’s First Video-Level Brand Suitability Measurement for CTV
Improve campaign effectiveness and grow your brand with multimedia classification IAS has partnered with IRIS.TV to announce Total Media Quality for CTV Brand Safety and Suitability, the industry’s first video-level brand suitability measurement for CTV, powered by IAS’s multimedia classification...
IAS Brand Safety & Suitability on TikTok is Going Global
IAS’s Total Media Quality for TikTok is going global In today’s tech supported world, cutting edge platforms give people the unique ability to stay connected despite where they are located. IAS is excited to expand our Brand Safety & Suitability...
Boost sustainability efforts with carbon emissions reporting from IAS & Scope3
Take meaningful steps to reduce the environment impact of your digital campaigns Conscious consumerism is on the rise. In fact, according to eMarketer, 78% of consumers say that a company’s environmental practices influence their decision to shop with them. Consumers are...
