Guides Archives

Stop Just Announcing Sales. Start Driving Them.

As major retail events like Amazon Prime Day, Walmart Deals, and Target Circle Week approach, consumers will be flooded with promotions, discounts, and competing messages. Our latest guide helps marketers cut through the noise and turn seasonal demand into measurable...

June 9, 2026

Outshine The Competition: Your Guide To A Sizzling Summer Campaign

Contextual Targeting Featured Guides

Outshine The Competition: Your Guide To A Sizzling Summer Campaign

Your guide to capturing high-intent shoppers throughout the full summer season.

May 19, 2026

A Syllabus for Success: Winning the 2026 Back-to-School Market

Contextual Targeting Featured Guides

A Syllabus for Success: Winning the 2026 Back-to-School Market

When millions are spent on the Back-to-School season, the opportunity for brands is massive. We’ve developed "A Syllabus for Success: Winning the 2026 Back-to-School Market" to provide the data-driven insights needed to capture attention from the first research phase to...

May 15, 2026

Brand Safety & Suitability CTV & Video Featured Guides

Ready, Set, Goal: Capturing Peak Attention on Soccer’s Biggest Stage

When billions of viewers tune in to the world’s largest soccer stage, the opportunity for brands is unprecedented. For advertisers, the challenge isn't just showing up—it’s ensuring that every dollar of your investment reaches a real person in a suitable...

April 13, 2026

Contextual Targeting Featured Guides

Maximizing ROI in 2026’s Key Events

For advertisers, performance isn’t just about one season — it’s about seizing multiple high-impact moments throughout the year. Navigate, plan, and capture these opportunities with 2026 Targeting Playbook: Boost Performance During The Year’s Biggest Moments.

March 5, 2026

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Featured Guides Open Web Social Platforms

Go For Gold: Protect Your Brand And Maximize Winter Games Impact

The 2026 Winter Olympics are fast approaching. For brands, this tentpole event represents a rare opportunity to capture massive global attention across streaming and social platforms. Our latest guide, Go For Gold: Protect Your Brand And Maximize Winter Games Impact,...

January 13, 2026

GUIDE: Maximize Your Ad Spend for the Big Game

Contextual Targeting CTV & Video Guides

GUIDE: Maximize Your Ad Spend for the Big Game

How reaching consumers with contextual targeting during the big game drives performance and ROI.

January 12, 2026

How MFA Spikes Impact Amazon Prime Big Deal Days and Holiday Shopping Events

Featured Guides Open Web

How MFA Spikes Impact Amazon Prime Big Deal Days and Holiday Shopping Events

For marketers navigating Amazon Prime Big Deal Days, understanding the hidden risks of ad clutter and Made-for-Advertising (MFA) site proliferation is critical to ensure every impression drives meaningful consumer engagement. Read more here.

October 1, 2025

Contextual Targeting Featured Guides Open Web Research

Break Through the Holiday Noise

How reaching consumers with contextual relevance during peak holiday moments drives performance Holiday shopping has become a long game. By October last year, nearly 1 in 5 consumers had already started their gift lists, and by November, more than half...

September 15, 2025

A Privacy-First Approach to Driving Results

Efficiency & Optimization Guides Our Partners

A Privacy-First Approach to Driving Results

Ensuring data privacy while gaining actionable insights is more crucial than ever. As marketers strive to capture consumer interest and measure the effectiveness of their campaigns, innovative solutions are needed to navigate the challenges of data privacy and measurement accuracy....

August 16, 2024

1 2 3

Category: Guides

Stop Just Announcing Sales. Start Driving Them.

Outshine The Competition: Your Guide To A Sizzling Summer Campaign

A Syllabus for Success: Winning the 2026 Back-to-School Market

Ready, Set, Goal: Capturing Peak Attention on Soccer’s Biggest Stage

Maximizing ROI in 2026’s Key Events

Go For Gold: Protect Your Brand And Maximize Winter Games Impact

GUIDE: Maximize Your Ad Spend for the Big Game

How MFA Spikes Impact Amazon Prime Big Deal Days and Holiday Shopping Events

Break Through the Holiday Noise

A Privacy-First Approach to Driving Results

Access the content now.

Access the guide now.

Access the research now.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Category: Guides

Access the content now.​

Access the guide now.​

Access the research now.​

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Access the content now.

Access the guide now.

Access the research now.