Share on LinkedIn
Share on XA performance playbook for navigating the shifting 2026 back-to-school timeline and maximizing acquisition across the full shopper journey.
When millions are spent on the back-to-school season, the opportunity for brands is massive. But with a shopping window that now starts in May, the challenge is ensuring your investment reaches shoppers at the right moment.
We’ve developed “A Syllabus for Success: Winning the 2026 Back-to-School Market” to provide the data-driven insights needed to capture attention from the first research phase to the final checkout.
Inside the guide, you’ll find:
- The Early Bird Advantage: How leveraging IAS Context Control Targeting can drive a 20% higher rate of impressions alongside relevant content during peak sales.
- Winning the Procrastination Peak: Tactics to capture the 31% surge in late-season “eleventh hour” volume.
- AET Precision: Maintaining buyer connection even when they move away from obvious school content.
The 2026 BTS season looks more like a marathon than a sprint. Ensure your campaigns are built to capitalize on every moment. Download the guide today.
