Even ad tech experts would agree that programmatic advertising has its challenges. Transparency, cookie deprecation, and media quality are all top-of-mind in 2021. Still, when used correctly, programmatic can drive efficiency, increase scale, and help advertisers reach the right audience.
Advertisers are putting almost 70% of their digital media spend into programmatic inventory globally, meaning they are looking for big results. Thankfully, IAS is here with our new Programmatic Mini-Guide, a quick how-to addressing the key challenges and opportunities in the space. We’ve even outlined a 3-step checklist for programmatic success, including ways advertisers can…
- Ensure Media Quality
- Gain supply path transparency
- Reach the right audiences
Want to get your own programmatic strategy in shape, and learn more about the channel approaching almost $100B in global spend this year? Download our mini-guide now.