IAS & EssenceMediacom Boost Conversions for Leading Global Technology Company
IAS Context Control and Total Visibility help global advertiser drove ROAS with an automated contextual targeting strategy powered by actionable data.
WHITE PAPER: The Rise of Responsible Media
How the interconnectivity of parents, advertisers, and publishers can promote a safer internet The internet can be a precarious place. Between political uncertainty, regional conflict, technological innovations, and so much more, it’s difficult for advertisers, publishers, and consumers to navigate...
How to Leverage Brand Safety & Contextual Segments this Holiday Season
It’s official — holiday shopping has gone digital. As IAS observed prior to last year’s holiday season, more than three-quarters of consumers were planning to do most or all of their holiday shopping online. More online shoppers during the holiday...
Toyota Maximizes Campaign Performance with IAS
IAS measurement and optimization solutions drive programmatic campaign results for Toyota The challenge: Global automotive leader Toyota and its partners, The&Partnership and Xaxis, wanted to enhance Toyota’s programmatic performance, drive better results, and access actionable insights across their digital campaigns....
RESEARCH: Driving ROI in Retail Media Networks
Retail Media Networks (RMNs) have become key pillars of digital advertising strategies — but how can marketers truly maximize their investments in the space to reach KPIs and drive tangible results?
Diversity & Inclusion: Centering inclusivity in the future of digital marketing
Diversity and inclusion (D&I) are taking center stage as consumers push for brands to reflect modern culture in their marketing efforts. But with consumers increasingly wary of campaigns that miss the mark, how can marketers mindfully meet consumer needs through...
Mother’s and Father’s Day: Capitalizing on Context & Investigating Impact
How brand safety and contextual relevance impact ad performance leading up to Mothers and Fathers Day Mother’s and Father’s Day are quickly approaching (and it’s okay if you needed the reminder). As consumers gear up to find the perfect gift...
IAS and Lumen boost attention for a major sports retailer
The retailer experienced elevated attention during a global sporting event campaign IAS and Lumen Research partnered with a major sports retailer to measure consumer attention for the retailer’s campaign that ran during a global sporting event. In this study, we...
Taking Action on Attention: Volume I
We’ve seen firsthand how ad measurement and optimization capture attention that drives ROI. Download the white paper, Taking Action on Attention, to harness the power of attention and drive superior business results now.
Undercover Context: Driving consumer engagement through non-obvious contextual links
In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.
