Advertiser drove ROAS with an automated contextual targeting strategy powered by actionable data
THE CHALLENGE: EssenceMediacom and their client, a leading global technology company, needed an automated, cookieless targeting solution that would allow them to maximize business results without using third party behavioral data.
THE SOLUTION: Using IAS Total Visibility™ and Context Control, EssenceMediacom was able to identify opportunities to improve the quality of the advertiser’s supply and optimize toward higher performing contextual segments to drive cost efficiency and continually maximize return on ad spend.
THE RESULTS, COMPARED TO COMPETITIVE SOLUTION:
- +93% increase in return on ad spend
- 8x increase in effective CPM
The end result is clear: contextual targeting and actionable measurement are essential in delivering high media quality and driving incremental growth across various KPIs.
Ready to see what IAS Context Control and Total Visibility™ can do for your brand? Download the case study now to learn more.