How the interconnectivity of parents, advertisers, and publishers can promote a safer internet
The internet can be a precarious place. Between political uncertainty, regional conflict, technological innovations, and so much more, it’s difficult for advertisers, publishers, and consumers to navigate unpredictability in online spaces.
Parents in particular face the challenge of protecting their children from harmful or inappropriate content — but this responsibility falls on the advertising industry too. In a dicey digital world, how are advertisers and publishers promoting a safe, ethical internet to ensure the long-term health of the digital ecosystem?
In our latest white paper, The Rise of Responsible Media, IAS dives into the importance of adopting a responsible media framework and how the interconnectivity of parents, advertisers, and publishers can make the internet safer.
Here’s a sneak peek at key findings:
- 98% of parents say it is important to have a conversation with their children about the safety of online content
- 77% of parents say publishers should be concerned about the well-being of their audience
- 72% of parents say brands have a moral imperative to advertise responsibly
This white paper also details key best practices for both advertisers and publishers to enhance responsible media strategies across campaigns, like IAS’s Context Control, DEI segment optimization, and more. As we continue to innovate for the future, the feedback and needs of our customers remain a top priority. IAS is working to deliver responsible media products like kids content avoidance on social media platforms by H1 to empower brands to advertise responsibly.
A responsible media framework is a critical step forward in working toward long-term safety for your brand as well as a safer internet for consumers and their families. Download the white paper now to find out why.