Programmatic media is often touted as the fastest growing phenomenon in the global advertising industry. A recent IAB UK report found that UK digital ad spend grew 16.4% in 2015 to over £8.6bn, with the share traded programmatically rising from 47% in 2014 to 60% in 2015. Programmatic spend reached £1.6bn. This brave new world of programmatic may bring a whole host of benefits in targeting, time-saving and revenues, but on the flip-side this can create a whole list of complications for marketers wanting to ensure high quality in their media buying.
The mere mention of a log (outside the context of web logs, or blogs) could instill reader boredom. Logs are a fundamental, functional part of IT infrastructure and are used for everything. According to Phillip Hayman, head of technical services, sales engineering, Integral Ad Science, when you refer to logs in the context of ad tech, they start to become interesting. Here, Hayman explains to ExchangeWire how the use of logs in ad verification allow for transformative digital advertising.
The Integral Ad Science Q3 2015 UK Media Quality Report highlights the current state of media quality in online advertising, presenting an analysis of trends in viewability, online brand safety risk and ad fraud.
Digital ad fraud. It touches everyone in the online industry, and therefore it has become one of the most talked about topics in digital advertising. The IAB, the ANA, and the 4As are on a mission to fight it, yet very...