OTT’s ad supported future
Broadcasters and viewers are both racing toward OTT even as the subscription model is breaking down due to consumer fatigue. That means OTT will soon open up a host of new ad supported opportunity for advertisers.
CEO Scott Knoll talks fixing digital advertising on CNBC
IAS CEO Scott Knoll sits down with CNBC to discuss how to make digital advertising work for brands by eliminating waste caused by fraud, unsafe placements, and unviewable inventory.
Media quality report H2 2017: Programmatic Q&A
IAS answers buyers' questions about 2017 media quality benchmarks for programmatic buys.
Ask a social buyer: iProspect
We sat down with Brittany Richter, VP Head of Social Media at iProspect, to get some insight into how social is bought and sold, the metrics that matter, and where transparency is helping to foster growth.
Avoiding false positives: Strategic implementation of keyword blocking
How brands can fine tune their keywords to prioritize brand safety in digital environments without sacrificing scale in digital campaigns.
Look ahead: Bridging the brand-agency gap
Agencies and their brand clients aren’t always on the same page.Our 2018 Look Ahead, for which we surveyed over 800 media and marketing professionals, captured some of these key differences which can help to explain why agencies and brands are...
Tricks of the trade: a Q&A on programmatic buying
In our programmatic webinar, “Tricks of the trade: holiday edition” we received a lot of great questions about how to improve campaign performance. In this blog post, we’re answering your questions.
UK Programmatic is hot on the heels of publisher direct
The findings from our H1 2017 Media Quality Report further highlight that with industry attention and proactive measures, improvements in brand safety can be made. Whilst ad fraud may have increased slightly, fraud is an arms race that is constantly...
10 minutes with an agency trader: Amnet
Who are the people behind the platform? Too often programmatic advertising is thought of as purely artificial intelligence, but there is often a vast amount of human intelligence involved in executing meaningful marketing campaigns. IAS sat down with Emily Kennedy,...
Make it count: a Q&A on mobile viewability
In our recent webinar, “Make it count: practical tips to improve your viewability” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions.
