Who are the people behind the platform? Too often programmatic advertising is thought of as purely artificial intelligence, but there is often a vast amount of human intelligence involved in executing meaningful marketing campaigns. IAS sat down with Emily Kennedy, an Associate Trading Director at Amnet to learn more about the complexities of buying digital advertising. In this interview we learn more about the day-to-day life of a trader, and gain greater transparency into the programmatic ecosystem.
In our recent webinar, “Make it count: practical tips to improve your viewability” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions.
Programmatic refers to the automated buying and selling of digital advertising. Buyer and seller software align to create a diverse marketplace. At its most basic, publishers use supply-side platform (SSP) to put their ads up for sale, and advertisers buy those impressions by utilizing a demand-side platform (DSP).
Programmatic digital advertising suffers from a perception problem. Marketers often see it as a box that needs to be checked or as a separate efficiency portion of a marketing plan. Fear surrounding brand safety, ad fraud, and overall transparency issues are grabbing headlines, not only in the trades but also in mainstream media. These conversations are distracting, and make it easy for marketers to under-invest in this important ecosystem.
Thalamus interviewed Nick Morley, our Managing Director, EMEA for a Q&A on trust, transparency, and the battleground for ad quality & verification.
Native advertising and its benefit in terms of performance, is a topic that has been widely discussed throughout the advertising industry, but yet the adoption of native has been slow. Why has the industry been so slow to adopt native advertising?
In just the last few weeks, we’ve seen an intense focus on “fake news” and what it means to the advertising community. And with that scrutiny comes a lot of questions. Here are some answers.
With the UK’s investment in programmatic set for double digit growth, pushing spend towards £2.5 billion in 2016, it’s no surprise the demand for greater transparency and highly viewable, bot-free and brand-safe impressions within the programmatic ecosystem is at an all-time high.