Trust, transparency, and the battleground for ad quality
Thalamus interviewed Nick Morley, our Managing Director, EMEA for a Q&A on trust, transparency, and the battleground for ad quality & verification.
Category: Programmatic
Are native challenges about to be overcome?
Native advertising and its benefit in terms of performance, is a topic that has been widely discussed throughout the advertising industry, but yet the adoption of native has been slow. Why has the industry been so slow to adopt native advertising?
Everything you wanted to know about fake news
In just the last few weeks, we’ve seen an intense focus on “fake news” and what it means to the advertising community. And with that scrutiny comes a lot of questions. Here are some answers.
Problematic programmatic: Getting to grips with pre-bid technology
With the UK’s investment in programmatic set for double digit growth, pushing spend towards £2.5 billion in 2016, it’s no surprise the demand for greater transparency and highly viewable, bot-free and brand-safe impressions within the programmatic ecosystem is at an all-time high.
Can programmatic and high quality media co-exist?
Programmatic media is often touted as the fastest growing phenomenon in the global advertising industry. A recent IAB UK report found that UK digital ad spend grew 16.4% in 2015 to over £8.6bn, with the share traded programmatically rising from 47% in 2014 to 60% in 2015. Programmatic spend reached £1.6bn. This brave new world of programmatic may bring a whole host of benefits in targeting, time-saving and revenues, but on the flip-side this can create a whole list of complications for marketers wanting to ensure high quality in their media buying.
The great log blog: What did the log ever do for us?
The mere mention of a log (outside the context of web logs, or blogs) could instill reader boredom. Logs are a fundamental, functional part of IT infrastructure and are used for everything. According to Phillip Hayman, head of technical services, sales engineering, Integral Ad Science, when you refer to logs in the context of ad tech, they start to become interesting. Here, Hayman explains to ExchangeWire how the use of logs in ad verification allow for transformative digital advertising.
Featured partner: Turn
We interviewed Julius Ramirez, responsible for global demand side platform partnerships and strategy at leading omnichannel ad tech company Turn.
An interview with Lada Durica, Lead Digital Analyst at Bauer Media
Bauer Media explains its viewability strategy and how our partnership helped them achieve its revenue goals and grow the business.
Featured partner: AudienceScience
We interviewed Tim Barnes, Chief Product Officer at AudienceScience.