Case Studies Archives

Danone Increases Media Efficiency with Quality Impressions

Danone’s global partnership with IAS improves media quality and efficiency across the board Danone, a leading food and beverage company, established a goal to ensure quality and efficiency across their digital media efforts worldwide. To accomplish this, Danone instated IAS’s...

August 9, 2022

Dentsu Prepares for a Cookieless Future with Context Control Targeting

Case Studies Contextual Targeting CTV & Video Mobile & In-App

Dentsu Prepares for a Cookieless Future with Context Control Targeting

Context Control Targeting drives ROI for Dentu’s fashion retailer client Dentsu, a global multimedia agency, wanted to plan for the cookieless future for a major fashion retailer client. With a goal of finding a data-driven solution to deliver ROI and...

July 8, 2022

Starcom Wins Big in Programmatic with Total Visibility

Case Studies Efficiency & Optimization Programmatic

Starcom Wins Big in Programmatic with Total Visibility

“Total Visibility provides a unified mechanism to easily bring together and understand the complex cost structures in programmatic supply paths.” – Jacques Edeling, Programmatic Lead, Starcom Worldwide media agency Starcom aimed to find a new Quality Path Optimization (QPO) solution...

July 6, 2022

IAS’s Context Control Improves Conversions for Renault Turkey

Case Studies Contextual Targeting CTV & Video Mobile & In-App

IAS’s Context Control Improves Conversions for Renault Turkey

Renault, a French-based auto manufacturer, established a goal to increase awareness and conversions across their website. Over the course of four weeks, IAS and OMD worked with Renault Turkey to implement IAS’s Context Control Targeting – our cookieless contextual solution...

May 11, 2022

IAS Accelerates OMD’s Tag Wrapping Process

Case Studies CTV & Video Efficiency & Optimization Mobile & In-App

IAS Accelerates OMD’s Tag Wrapping Process

“It is the best solution created by any ad verification vendor.” – Bartu Elgin, Senior Ad Ops Executive, OMD Turkey OMD, the world’s largest media network, prides themselves on delivering better and faster decisions for their clients. In order to get their...

April 19, 2022

Channel Science boosts YouTube performance for B2B client

Case Studies Efficiency & Optimization Proprietary Platforms

Channel Science boosts YouTube performance for B2B client

IAS helps advertiser achieve higher conversions and lower cost-per-action Merkle | DWA, a global media and marketing agency, had an advertiser client that wanted to focus on their YouTube strategy. The advertiser established a goal of keeping their cost-per-actions (CPA)...

April 5, 2022

Case Study: OMD Saves Time Tagging with IAS

Case Studies Efficiency & Optimization

Case Study: OMD Saves Time Tagging with IAS

The case study demonstrates how IAS can reduce tag wrapping time by 50% and increase ROI.

September 15, 2021

Driving Demand for an International School

Case Studies Contextual Targeting

Driving Demand for an International School

An advertiser and long-time partner for Matterkind has a niche education product – international schools. Their business strategy is to drive enrollment by targeting international workers & ex-pats to sign-up for Open Houses. Due to the COVID-19 pandemic, they had...

August 4, 2021

IAS helps Starcom improve Facebook Viewability

Case Studies Proprietary Platforms

IAS helps Starcom improve Facebook Viewability

Consumers engage differently with social content, but viewability standards are the same across the industry regardless of the environment. Starcom UK’s client, a large, global financial advertiser, requires high viewability for all digital channels, including on Facebook, in order to...

July 20, 2021

Brand Safety & Suitability Case Studies Contextual Targeting Efficiency & Optimization

Case Study: How dentsu Drives Efficiency

One of dentsu’s major advertiser clients was leveraging IAS Context Control Avoidance for brand suitability post-bid. While the solution was working well and keeping their brand protected, dentsu and the advertiser wanted to reduce their block rates and increase efficiencies in...

July 7, 2021

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Category: Case Studies

Danone Increases Media Efficiency with Quality Impressions

Dentsu Prepares for a Cookieless Future with Context Control Targeting

Starcom Wins Big in Programmatic with Total Visibility

IAS’s Context Control Improves Conversions for Renault Turkey

IAS Accelerates OMD’s Tag Wrapping Process

Channel Science boosts YouTube performance for B2B client

Case Study: OMD Saves Time Tagging with IAS

Driving Demand for an International School

IAS helps Starcom improve Facebook Viewability

Case Study: How dentsu Drives Efficiency

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Category: Case Studies

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