How a news and culture publisher improved viewability
Learn how a news and culture publishers leveraged IAS solutions to increase the viewability rate of their inventory and meet strict advertiser viewability requirements.
Category: Case Studies
How publishers can reduce fraud with Optimization
A digital publisher that serves the financial, technology, and healthcare sectors was challenged by a sudden spike in bot traffic to its website. The publisher’s advertisers immediately became concerned that a portion of its inventory consisted of fraudulent traffic. This...
Case Study: How one CPG brand cut programmatic ad fraud
CPG marketers were the earliest adopters of programmatic buying. However, they've also been facing challenges with their digital advertising, including buying impressions that reach non-human audiences, a problem that can be particularly prevalent in unfiltered programmatic environments. Learn how to avoid those challenges.
Case study: Improve your social viewability
Learn how a major CPG turned to IAS to to increase its understanding of media quality and to gain greater transparency into its campaigns on social media.
Major automaker drives campaign efficiency and performance
Major automaker drives campaign efficiency and performance with a single brand safety, viewability, and ad fraud transparency solution. Read the case study.
5 things publishers must know about GroupM SEA Supply Summit
Niall Hogan, Southeast Asia Managing Director, of Integral Ad Science (IAS), recently attended GroupM’s inaugural SEA Supply Summit, which took place in Oct 2017 in Singapore. Niall shares his takeaways from this summit and also talks about the challenges that...