“Total Visibility provides a unified mechanism to easily bring together and understand the complex cost structures in programmatic supply paths.” – Jacques Edeling, Programmatic Lead, Starcom
Worldwide media agency Starcom aimed to find a new Quality Path Optimization (QPO) solution for a finance advertiser client that wanted to drive efficiency and gain greater transparency using ad campaign optimization tools.
Starcom tested IAS’s Total Visibility in 18 markets globally. By providing radical financial transparency throughout the programmatic supply path, Total Visibility allowed Starcom’s client to see exactly where their money went and how much of it was spent on fraud, unsafe brand environments, and non-viewable inventory.
Starcom experienced impressive results:
- 249% increase in ROI
- 14% improvement in quality CPM for open market buys in Germany
- 6% increase in average quality spend for open market buys in Germany
Optimize your campaign spend down to the cent in near real-time with Total Visibility. Download the case study to learn more.
