The challenge: Global media agency Mindshare wanted to know if adding pre-bid to advertiser Samsung’s post-bid strategy would improve their media quality metrics and KPIs. As a fully performance-focused advertiser, Samsung’s digital ad campaigns must drive business outcomes, cost savings, and efficiency.
The solution: Mindshare partnered with IAS to identify cost savings and efficiency opportunities for Samsung. After running IAS’s brand safety and ad fraud pre-bid segments, Mindshare and Samsung saw improvements in Samsung’s traffic quality and an overall increase in Quality Impressions™. Pre-bid segments helped reduce invalid traffic, resulting in delivering more impressions to real humans and targeting safer content.
- 50% improvement in traffic quality
- 34% improvement in invalid traffic rate
- 23% increase in Quality Impressions™
Stay performance-focused with better media quality. Download the case study to find out how.