The retailer experienced elevated attention during a global sporting event campaign
IAS and Lumen Research partnered with a major sports retailer to measure consumer attention for the retailer’s campaign that ran during a global sporting event.
In this study, we measured the attention each ad received by combining IAS’s viewability data with Lumen’s focus data to understand the impact of media quality and attention while also driving results for the advertiser.
- 64x: In-view ads resulted in 64x higher attention compared to ads that were not in-view
- 15s: Ads with time-in-view rates longer than 15 seconds experienced the highest attention
- 2.5x: Contextually related sampled URLs generated 2.5 times higher attention for the advertised brand compared to other content categories
The outcome is clear: Media quality is a key driver of attention — and attention leads to results.
Want to see what media quality and attention can do for your brand? Download the case study to learn more.