Driving Campaign Performance for Major Thailand Advertiser

The challenge: OMG was tasked with meeting a major Thailand advertiser’s KPIs, driving campaign awareness, maximizing clicks, and increasing new users to a major government website — all without the use of third-party audience targeting. 

The solution: OMG and their client implemented IAS’s cookieless solution, Context Control Targeting, to increase ROI by improving their KPIs: Click-Through-Rate (CTR), Cost-Per-Click (CPC), and Cost-Per-Acquisition (CPA). 

The results: 

• 9.6x increase in CTR compared to alternative targeting solution 
• 74% improvement in CPA compared to alternative targeting solution 
• 73% improvement in CPC compared to alternative targeting solution 

Drive performance and maximize return on ad spend with help from IAS. Download the case study to see what Context Control Targeting can do for your brand.