Danone Increases Media Efficiency with Quality Impressions

Danone, a leading food and beverage company, established a goal to ensure quality and efficiency across their digital media efforts worldwide. To accomplish this, Danone instated IAS’s Quality Impressions^TM, which requires any impression to be viewable, brand safe and suitable, and fraud free.

After implementing Quality Impressions^TM, Danone exceeded previously set parameters in each quality standard, including:

• Viewability: Exceeded benchmarks by more than 20 points in display viewability
• Brand safety & suitability: Surpassed benchmarks by more than 5 points 
• Ad fraud: Danone experienced less than 1% invalid traffic

IAS is now fully integrated as a standard in Danone’s global media buying process, with ad verification KPIs in 17 countries and more than 11.5 billion impressions verified.

Download the case study to learn more.