Danone’s global partnership with IAS improves media quality and efficiency across the board
Danone, a leading food and beverage company, established a goal to ensure quality and efficiency across their digital media efforts worldwide. To accomplish this, Danone instated IAS’s Quality ImpressionsTM, which requires any impression to be viewable, brand safe and suitable, and fraud free.
After implementing Quality ImpressionsTM, Danone exceeded previously set parameters in each quality standard, including:
- Viewability: Exceeded benchmarks by more than 20 points in display viewability
- Brand safety & suitability: Surpassed benchmarks by more than 5 points
- Ad fraud: Danone experienced less than 1% invalid traffic
IAS is now fully integrated as a standard in Danone’s global media buying process, with ad verification KPIs in 17 countries and more than 11.5 billion impressions verified.
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