IAS partnered with Upwave to demonstrate how IAS in-view powers brand lift
In this case study, IAS partnered with Upwave and an emerging electric automotive brand to show the role media quality plays in driving business results for the auto brand. We specifically looked at viewability to understand what impact in-view ads have on brand lift.
- +27% lift in awareness for IAS in-view exposed group
- +20% lift in consideration for the IAS in-view exposed group
Marketers, the outcome is clear: viewability is pivotal in driving positive consumer perception and consideration for your brand.
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