IAS partnered with Upwave to demonstrate how IAS in-view powers brand lift
In this case study, IAS partnered with Upwave and a major CPG brand to show the role media quality plays in driving business results for the CPG brand. We specifically looked at viewability to understand what impact in-view ads have on brand lift.
- +75% lift in awareness for IAS in-view exposed group
- +16% lift in intent for the IAS in-view exposed group
Marketers, the outcome is clear: viewability is pivotal in driving positive consumer perception and awareness of your brand.
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