Mastercard Improves Campaign Performance with IAS

THE  CHALLENGE: Mastercard and their agency, Dentsu, were tasked with meeting a new global brand safety benchmark. In order to meet this benchmark, Mastercard and Dentsu needed to achieve higher brand safety performance, bring down fail rates, and ensure the highest media quality standards across programmatic campaigns.

THE SOLUTION: Mastercard and Dentsu partnered with IAS to build a custom pre-bid strategy for their programmatic campaigns. After enabling IAS pre-bid Brand Safety, Contextual Avoidance, and Fraud, Mastercard’s brand suitability fail rate dropped, resulting in quality impressions delivered in safe and suitable environments and performance uplifts across KPIs.

THE RESULTS:

• 82% decrease in invalid traffic rate
• 72% decrease in cost per quality impression
• 15% increase in brand safety pass rate

Make better brand safety decisions across programmatic media investments with the industry’s most actionable data. Download the case study to learn more and reach out to an IAS representative to get started.